In a conversation with producer Jerry Bruckheimer at the Cannes Lions festival, Apple’s Eddy Cue revealed that a sequel to the hit racing film F1 (starring Brad Pitt) is “hopefully” in the works, while sharing insights on Apple TV’s original-content-only approach, its early bets on creators like Reese Witherspoon and Jennifer Aniston, and how Steve Jobs’ emphasis on storytelling continues to guide the company’s entertainment ambitions.
Bruckheimer kicked off the conversation by praising Cue and the Apple team. “I’m really excited because we’re going to come back and hopefully make another ‘F1,’” he said. Bruckheimer also has another movie project in the works with Apple about UFOs alongside producer Joseph Kosinski that he described as “kind of ‘All the President’s Men’ about what the government’s been hiding about UAPs [unidentified anomalous phenomena] all these years.” Said Bruckheimer: “It’s going to be a true story, and it’s going to be, I mean, mind-boggling.”
According to Cue, the way Apple operates today is still based on “the foundation beliefs” of Steve Jobs. “There’s no doubt, I think, that he’d be incredibly proud of the work that we’ve done in this area,” Cue said.
Cue recalled that early in his career, before Apple was even thinking about building its own entertainment studio, he once asked Steve Jobs — who was the CEO of Apple and Pixar at the same time — “Why is it that Pixar can always create one hit after another, and that doesn’t happen everywhere else?” Jobs’ comment was it’s “always about the story,” Cue said. “It begins and ends with the story. If you don’t have a story, you can’t have a great show, and that always resonated with me about the things that we’re trying to do.”
Cue proudly noted that Apple TV is now an EGOT winner, after the Broadway musical adaptation of original series “Schmigadoon!” won a Tony award. Apple earned the Oscar for best picture for its uplifting 2021 drama “CODA,” while it took home a Grammy for Chris Stapleton’s “Bad as I Used to Be” from “F1: The Movie.”
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