Surveys show massive iPhone demand; customers ready and willing to switch to AT&T

“AT&T Inc. stands a good chance of stealing customers away from other wireless operators by carrying Apple Inc.’s highly-anticipated iPhone, two new consumer surveys show,” Amol Sharma and Nick WIngfield report for The Wall Street Journal. “Two-thirds of mobile-phone users who are interested in purchasing the iPhone aren’t AT&T customers but would be willing to switch carriers to obtain the device, according to a survey in May of about 11,000 cellphone users by M:Metrics Inc., which tracks wireless industry trends.”

“The carrier with the most to be concerned about is T-Mobile USA, according to the survey, with 12.5% of its customers expressing a high interest in the phone; followed by 8.1% for Sprint Nextel Corp.; and 6.7% for Verizon Wireless. T-Mobile is seen as especially vulnerable because it has a high share of users in the 18-to-24 age group,” Sharma and WIngfield report. “Overall demand for the device is massive. About 19 million people in the U.S., or roughly 9% of cellphone users, are highly interested in purchasing the iPhone, even when armed with the knowledge they’ll need to pay $499 or $599 to snatch up one of the two versions, and will need to be an AT&T subscriber, according to M:Metrics.”

In a separate online survey of 680 people who were shopping for iPods on the Internet, Compete Inc. polled consumers [and found that] 12% of respondents said they have postponed their wireless-phone purchases to wait for the release of the iPhone and an equal percentage said they had postponed their purchase of an MP3 player… [The research consulting firm] said 15% of its respondents were either likely or extremely likely to purchase an iPhone [and] a quarter of the people interviewed said they were either very likely or extremely likely to switch cellular carrier to AT&T to get the iPhone,” Sharma and WIngfield report.

Full article (subscription required) here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]


  1. I want to know the monthly charges. I’m hoping that AT&T has decided to go aggressive with the plan and undercut current prices. If the iPhone is intended to be a 3-in-1 device, using the internet on it shouldn’t be financially prohibitive. It should be always available without nickel-and-diming users.

  2. Me too, JadisOne. I have heard horror stories of AT&T but I am willing to put up with it for the iPhone (I don’t know how horrible they are, if at all, but I will deal with it regardless to get me the iPhone!).

  3. I wish I could afford it… Too bad I bought an 80Gb iPod a month before they announced the iPhone in January. I love my iPod but I’d sell it to trade up to the iPhone, and I’d be more than happy to put up with Cingular/AT&T (though I know they suck from past experience) – but it’s just too expensive 🙁

  4. Actually, I was hoping for some more FUD. I have transferred some 401Ks into a rollover IRA and most of that money is finally cleared for trading. I am just hoping the bears take down AAPL today — it’s options expiry day — so I can get a few thousand more shares at a lower price.

  5. @whyme
    Poverty can be such a good thing when it comes to technology becuase it keeps you from being the beta tester of anything new that comes into the market. By the time you can afford it, they have ironed out most of the bugs.

  6. @ R i dont think ATT will leave its customers on release day without letting them know of the charges ahead of time. i am predicting by this sunday or the next that they will bring out some more info regarding that.

    i wanted to share something else with u all…check this out

    its got an unofficial ad which looks pretty interesting.

  7. i want an iphone too and i am Waiting for one,

    but i really hope it has flash, java, and embedded quicktime/media players in the “REAL” web safari browser. Otherwise, steve is misleading us. The REAL web is all that it has to offer, not just a full text and graphic web page.

  8. I had A,T&T from 2000-2004 and had good luck with them in Texas, Arknasas, SW Oklahoma and NW Louisiana.. I went back to them in 2006 under a corporate plan and prefer them over my Alltel personal phone. Will be going completely A,T&T when I get my iPhone……in a few months.

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