“AT&T Inc. stands a good chance of stealing customers away from other wireless operators by carrying Apple Inc.’s highly-anticipated iPhone, two new consumer surveys show,” Amol Sharma and Nick WIngfield report for The Wall Street Journal. “Two-thirds of mobile-phone users who are interested in purchasing the iPhone aren’t AT&T customers but would be willing to switch carriers to obtain the device, according to a survey in May of about 11,000 cellphone users by M:Metrics Inc., which tracks wireless industry trends.”
“The carrier with the most to be concerned about is T-Mobile USA, according to the survey, with 12.5% of its customers expressing a high interest in the phone; followed by 8.1% for Sprint Nextel Corp.; and 6.7% for Verizon Wireless. T-Mobile is seen as especially vulnerable because it has a high share of users in the 18-to-24 age group,” Sharma and WIngfield report. “Overall demand for the device is massive. About 19 million people in the U.S., or roughly 9% of cellphone users, are highly interested in purchasing the iPhone, even when armed with the knowledge they’ll need to pay $499 or $599 to snatch up one of the two versions, and will need to be an AT&T subscriber, according to M:Metrics.”
In a separate online survey of 680 people who were shopping for iPods on the Internet, Compete Inc. polled consumers [and found that] 12% of respondents said they have postponed their wireless-phone purchases to wait for the release of the iPhone and an equal percentage said they had postponed their purchase of an MP3 player… [The research consulting firm] said 15% of its respondents were either likely or extremely likely to purchase an iPhone [and] a quarter of the people interviewed said they were either very likely or extremely likely to switch cellular carrier to AT&T to get the iPhone,” Sharma and WIngfield report.
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[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]