“Oh it really is truly pathetic. Microsoft – renowned worldwide for embracing and extending the notion of good business practice – has retreated to schoolyard ethics as its empire collapses in the face of Apple’s iPod,” Jonny Evans blogs for Macworld UK.
“The company has launched a brand-new anti-marketing scheme across its Zune group headquarters – an iPod Amnesty Bin. Employees are meant to dutifully drop their music players into the bin, and run hot-foot to the company store to buy themselves a Zune (also available in, erm, brown),” Evans reports. “And they aren’t doing it.”
Evans writes, “The fact of the matter here is that by attempting to coerce employees into abandoning the world’s favourite music player, Microsoft is actually showing how very popular the iPod has become – and the fact employees aren’t playing ball reinforces the notion that Microsoft has lost this battle for good.”
Full article, with link to image of an “iPod Amnesty Bin,” here.