Apple shows ‘smart is sexy’ in latest ‘Get a Mac’ commercial

“Believe it or not, there was a time when most people didn’t think music sucked, when they paid attention, when music drove the culture. Before the labels were owned by fat cats blaming their audience for not buying their overpriced, overproduced, overmassaged cartoon acts,” Bob Lefsetz writes for The Lefsetz Letter.

“Culture has changed. Stars are no longer unreachable. Rather they’re in bed with their audience, they’re like their audience, only talented. When you tart up some female and sell her records on her looks you throw in with Paris and Lindsay, you create an instant joke, whose appeal is anything but her music,” Lefsetz writes.

Lefsetz writes, “The music industry perpetuates the image of a female who’s uneducated, stupid and can only get by on her looks. In an era when so many women play a musical instrument, couldn’t the acts be respectable, couldn’t they be intelligent, couldn’t they be a little more like THEM?”

“I hope you’re following this Apple juggernaut. Because it’s what music used to be,” Lefsetz writes. “First there’s great products… Second, there’s innovation, which begets excitement. The iPhone is like when the Beatles came out with ‘Sgt. Pepper.’ It was beyond comprehension, it was MORE than we expected. Third, devotees follow the company for substantive announcements.”

“It is utterly fascinating to watch a company firing on all cylinders… I can’t believe I used to haunt the newsstands looking for ANYTHING about music. Now, I’m jonesing for tech news, for Apple news. Tech is what music used to be… Oh, my music sites are first. But part of my morning routine is the MacDailyNews, and there I saw a story about the new Apple ads,” Lefsetz writes.

Anyway, fire up this Genius Apple ad:

Lefsetz writes, “Where did they get this woman? Oh, she’s definitely not a girl. She’s not under twenty, hell, she looks closer to thirty! And she’s not all tarted up, showing her body, showing her sexuality. It’s about her MIND! Sure, it’s a commercial, but isn’t it great for girls to have a role model to ASPIRE TO!”

Lefsetz writes, “The music industry is ignoring MUCH of its base (every young female is now computer literate), targeting a lowest common denominator that doesn’t exist. Didn’t you ever hear the axiom that SMART IS SEXY!”

Full article here.

[Thanks to MacDailyNews Reader “Matthew” for the heads up.]

MacDailyNews Take: Does mentioning us in your article help get you posted here? Well, it certainly doesn’t hurt! But, much more important is that you have something meaningful to say; Lefsetz blog is packed with interesting ideas. Check out his other articles about the music business, downloads, DRM, pricing, the music itself, and more: The Lefsetz Letter

38 Comments

  1. Gawd, just my kind of woman.

    Sparking looks, sparking bod, sparking brain.

    As she says, 11/10.

    Pleeease… (sob) ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

  2. OK… I know, and i agree but really? a role model? its a commerical that is marketing to 30 year olds with money not 12 year old girls making a decision on who to be for the rest of their lives. Not disagreeing that it is a nice change from the norm but its not going change the music business (or ad business) from selling sex.

  3. That poor woman’s father, he tried to raise her right…. the one day she starting thinking….. and that’s where it all went wrong. She only needs to do two things, get pregnant, and get barefoot…. Doesn’t seem like there is any other market for these women types.

    Yes dear…. I will take out the trash now… I already washed the car sweeter,,,

    Sorry guys, got to finish my honey do’s

    MDN Word “types” as in thank God for there being so many different types of women…. who all seem to be one organism installed in 3.5 billion different bodies.

  4. in my opinion she´s cool,but apple is missing something,a keyboard with fingertip reconogzacion built-in,but here goes the real one,it only comes outside the keyboard when the system needs the password,the keyboard also has a little memory in it that makes ppl go to another computers with the passwords without copy then.

  5. This blogger is really on to something. When I first saw the ad last night I also thought she was perfectly cast…cute but that didn’t get in the way of her intelligence and social acumen. That is what is being sold here: There’s help readily available for you if you buy a Mac.

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