“In case anyone believes that selling 100 million iPods in five years is no big deal, here’s a bit of history. In 1945, there were 7,000 televisions in the US. By 1949, that number had grown to 1 million, and it hit 10 million just two years later in 1952. But it took more than 30 years for the number of televisions sold to exceed 100 million. Apple achieved that same 100 million mark with iPods in just five years,” Carl Howe writes for Blackfriars’ Marketing.
Howe writes, “iTunes just passed the 2.5 billion song mark. Now for those of you keeping score at home, that means that iTunes is now selling a billion songs about every six months. But wait, there’s more! According to our figures, iPod sales passed the 100 million iPod mark in March, and TV shows passed the 50 million shows sold mark as well. Add onto that the 1.3 million feature length movies that have been sold to date, and well, I’d say you have quite a fast-growing business.”
MacDailyNews Note: That 1.3 million feature length movies number is quite old. Apple has not undated that figure in several months. Disney film sales via Apple’s iTunes Store alone notched over 1.3 million sold in first three months. Apple has been selling feature-length movies since September 12, 2006 or for nearly seven months. We suspect that Apple’s holding back the feature film numbers until they reach a nice round milestone number that’ll generate them the maximum PR bang.
Howe continues, “The really interesting part about this graph is the fact that iPod sales appear to be continuing their exponential climb into the stratosphere. That’s important because it drives Apple’s earnings report, which we’ll hear more about later this month. But don’t ignore those TV shows or movies at the bottom. They’re on a very steep growth curve themselves — and there are a lot of new Apple TVs that are going to need feeding with content this year.”
“By all public measures available so far, iTunes is well on the way to repeating its domination of digital music in digital TV and movies,” Howe writes.
Full article with graphs of Apple iTunes Store’s astounding performance here.
Apple hits major milestones: 100 Million iPods sold, 2.5 billion iTunes Store songs sold – April 09, 2007
Disney film sales via Apple’s iTunes Store rise sharply; over 1.3 million sold in first three months – February 02, 2007
Apple adds Paramount films to iTunes Store – January 09, 2007
Disney sells nearly 500,000 movies via Apple’s iTunes Store in less than two months – November 09, 2006
Disney sells 125,000 movie downloads via Apple’s iTunes Store in first week – September 19, 2006