InfoWorld: 9,000 people switch to Apple Mac every day (plus testing ‘Embrace and Extinguish’)

“By my calculations, based on Steve Jobs’ claim that half of all Macs are sold to first-time buyers, roughly 9,000 people switch to the Mac every day. They’re buying new iMacs, MacBooks, MacBook Pros and Mac Pros, most of which come in at sticker prices of $1,200 and up, plus add-ons. With OS X Leopard and iPhone hitting in June, I expect all hell and hallelujah to knock over those fence-sitting switchers. I’m looking forward to that,” Tom Yager reports for InfoWorld.

Yager reports, “What makes the 9,000 number so impressive is the courage of the users switching from Windows. Let’s face it: Words such as ‘friendly’ and ‘intuitive’ don’t easily tip the scales against ‘familiar’ for professional users who have been running Windows their entire careers. It becomes ingrained that the only roles a platform’s core GUI needs to fulfill are authentication, program launching, and file management. It’s counterintuitive to many professional Windows users that system software should do anything more than that.”

“I know someone who is of that very mind-set. She has used Windows since 3.0 and has never seen any reason to use anything else. Her computer, she says, is a tool, not a toy (jab); she needs neither a point-and-click nursemaid nor eye candy, and she’s too busy to see how that other half lives just for the sake of broadening her horizons. I can’t argue with any of that. These are the unmistakable words of a hardcore non-switcher,” Yager reports.

Yager reports, “Nonetheless, I piqued her curiosity when she happened by while I was working a project that brought together the UNIX command line, X Window, Windows, OS X, and Mac application resources. I was running a two-headed Mac Pro, and she said that I made it all look so easy. That’s as much credit as she’s ever given a Mac. I saw in that an opportunity.”

Full article — the beginning of Yager’s interesting and fun test — here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

MacDailyNews Take: Embrace and extinguish tested once again. We look forward to finding out Yager’s results, although, as you can see below, we already have a good idea of what will transpire.

Related articles:
Netscape founder Marc Andreessen switches to Apple Mac – February 28, 2007
Computerworld: Windows expert dumps Windows, switches to Apple’s Mac OS X – February 08, 2007
Windows sufferer spends six hours trying to ‘upgrade’ to Vista, says: ‘I should’ve bought a Mac’ – February 07, 2007
Windows Vista woes push BBC News editor to regret never having ‘defected’ to Apple Mac – February 06, 2007
Bill Gates unhinged with Apple envy; Microsoft on path to become high profile casualty – February 06, 2007
Apple takes dead aim at Microsoft’s Windows Vista in latest ‘Get a Mac’ ad (with video) – February 06, 2007
Digit: Don’t buy Vista; Microsoft may be driving millions to stick with XP or move to Apple Mac – February 05, 2007
Bill Gates has lost his mind: calls Apple liars, copiers; slams Mac OS X security vs. Windows – February 02, 2007
TIME Magazine: Microsoft’s Windows Vista ‘an embarassment to the good name of American innovation’ – February 02, 2007
Microsoft’s Windows Vista: Five years for a chrome-plated turd – January 30, 2007
Those unfamiliar with Apple’s Mac OS X may be impressed with Windows Vista – January 29, 2007
Digit: ‘Microsoft’s Windows Vista may be the best reason yet to buy an Apple Mac’ – January 29, 2007
Pioneer Press: Windows Vista shows ‘Apple is an innovation engine; Microsoft, not so much’ – January 29, 2007
Windows Vista disappoints, so get a Mac – January 29, 2007
Microsoft emails reveal serious Mac OS X Tiger envy – January 26, 2007
Analyst: Microsoft’s Windows Vista could be an opportunity for Apple – January 26, 2007
CNET Reviews Windows Vista: Is that all? Clunky and not very intuitive vs. Mac OS X; warmed-over XP – January 24, 2007
Mossberg: Microsoft’s Windows Vista offers lesser imitations of Apple’s Mac OS X features – January 18, 2007
Windows Vista disappointment drives longtime ‘Microsoft apologist’ to Apple’s Mac OS X – January 17, 2007
InformationWeek Review: Apple’s Mac OS X shines in comparison with Microsoft’s Windows Vista – January 06, 2007
NY Times’ Pogue reviews Microsoft’s Windows Vista: ‘Looks, Locks, Lacks’ – December 14, 2006
Unlike Microsoft’s Windows Vista, Apple’s Mac OS X Leopard will create no new jobs – December 12, 2006
A Windows expert opts for a Mac life, finds the experience ‘superb’ – December 07, 2006
15-year Windows vet tries Apple Mac: ‘My God! This is amazing!’ – December 04, 2006
Dave Winer: ‘Microsoft isn’t an innovator, and never was – they are always playing catch-up’ – December 01, 2006
Harvard Medical School CIO picks Mac OS X over Linux and Windows – November 30, 2006
A Windows expert opts for a Mac life – November 06, 2006
Apple Macs can run more software than Windows PCs – October 30, 2006
Microsoft’s Windows Vista is basically Microsoft’s version of Mac OS 9.3 – October 11, 2006
Embrace and Extinguish in action: TechIQ’s ‘The VAR Guy’ dumps Windows, switches to Mac OS X – September 25, 2006
Top Windows developer dumps Microsoft’s ‘pile of crap’ for Apple’s Mac OS X – September 12, 2006
$399 for Windows Vista Ultimate?! (Hint: Get a Mac) – August 29, 2006
Apple’s Mac OS X Leopard is 64-bit done right, unlike Microsoft’s Windows Vista kludge – August 14, 2006
Microsoft Windows Vista: If you can’t innovate… try to impersonate Apple’s Mac OS X – August 10, 2006
Analyst: Apple’s new Mac OS X Leopard sets new bar, leaves Microsoft’s Vista in the dust – August 08, 2006
Microsoft botches another copy job: Windows Vista Flip3D vs. Apple Mac OS X Exposé – June 26, 2006
Windows Vista rips-off Mac OS X at great hardware cost (and Apple gains in the end) – June 13, 2006
Computerworld: Microsoft Windows Vista a distant second-best to Apple Mac OS X – June 02, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Defending Windows over Mac a sign of mental illness – December 20, 2003


  1. According to IDC’s latest numbers, in the US, Apple has about 10% of the notebook market and about 4-5% of the desktop market. We’ll see what impact Leopard has on those numbers later this year.

  2. This growth will not be linear…..but exponential…Once people see the Mac in operation they want one.

    Here’s my story…my wife’s sister (medical student) first got one early last year a mackbook. Her boyfriend liked, so he got one later that year(2006). She came to our house over the holiday break Dec 2006.

    The whole family had a lot of fun making pictures with photo booth, songs, playing some games and all…she showed us all the silly pictures her and class mates made…

    My wife and I had a baby boy on Dec 28, 2006…we took a lot pictures…My wife ‘s sister edited the pictures on her MacBook and they looked great…so I put the new pics up on my Yahoo Photos account…and sent out an email to all my friends and family to take a look.

    Lots of people replied, and wanted to know how those pics were made…I told them on the MacBook…the lots of questions started about Macs..

    Early January…I decided to switch from windows and bought a MacBook Pro. Its a great platform for computer science majors…Now my wife and kids want we are buying a Mac Mini in March when Leopard is released.

    My Mom surprised me last week and bought an iMac from the Apple Store in St. Louis.

    My Wife’s Brother a Computer Engineer, is switching from Windows and buying a Mac also in March when Leopard comes out.

    My comp. science advisor, bought A MacBook 6 months ago…Now has just bought a MacBook Pro last week. My Computer Science TA bought a MacBook last semester.

    Many people in our department already have MacBooks or MacBook Pros.

    It will be an exponential growth…as people show it off to others, many of them will want one.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.