Apple delays Apple TV; expects to begin shipments mid-March

Apple StoreApple Inc. “will delay until mid-March its Apple TV device for playing computer-based video on television sets, a spokeswoman said on Monday,” Reuters reports.

“‘Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March,’ spokeswoman Lynn Fox said by email,” Reuters reports.

Full article here.

MacDailyNews Note: [UPDATED 9:15pm EST: Apple’s U.S. online store has bee updated to state, “Ships: Mid March” on the Apple TV page.

Related articles:
PC Magazine: Why Apple TV matters – February 23, 2007
Bear Stearns: Apple TV and iPhone have changed the Apple story for the better – February 21, 2007
Deutsche Bank: Apple TV could take 30% of set-top box market within a few years – February 21, 2007
How do Apple TV and Elgato’s EyeTV work together? – February 16, 2007
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006


  1. Maybe we’ll never know what the problem is here, but I hope they don’t make too much of a habit of delaying things. Then again, its not like they’ll ever have a 5 year delay on any products ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />
    Who knows, maybe we’ll get some added goodies as a result of the wait.

  2. Hmmm….is it delayed because of snags in manufacturing/logistics/marketing etc.? Or is that an excuse they’re giving because Apple TV would have given stark pointers to new integrated features in Leopard? Perhaps they’ve decided that it’s more in the company’s interest to launch it coincidentally with the new OS in order to maximize the impact (ie, embarrassing Microsoft) and cement in the public’s collective mind the notion that Leopard is a much more advanced system than Vista (“You’ve come to a sad realization. Cancel or allow?”). Interesting times indeed…

  3. They’re not delaying it because of Leopard- so few people will even have Leopard even after it ships that it makes no sense. Apple TV HAS to be fully compatible with Tiger (if not also Jaguar). Maybe they need to update changes for these OSes and/or they found some bugs which needed to be fixed. In any case, as noted above, a 2 week delay is MUCH better than shipping a buggy device.

  4. MacMan,

    I certainly wasn’t suggesting that they’re delaying it because it’s functionality requires Leopard; far from it. It’s available for PC’s after all. I was merely postulating that perhaps some facet of it’s interface could be a pointer to what we can expect in Leopard.

    I strongly believe that Apple is convinced that Leopard’s interface is so far ahead of Vista’s that they don’t want any hints about it to leak out until Leopard actually launches. Jobs wants to embarrass Microsoft by making Vista look like last century technology, and Apple could conceivably have delayed the release of Apple TV for maximum marketing impact.

    After all, iPhone was like a punch to the solar plexus as far as it’s competitors were concerned. So powerful and totally unexpected that it was days before they could respond with weak FUD. I believe that even Apple was taken aback by the popular reaction to it. They’re probably hoping to replicate another such dinosaur-killer impact in the form of Leopard.

  5. OH NO! Apple is delaying a product that they promised! Proof that they’ve become another Monopoly! Let’s load the boats and all move to Linux!

    …wait a second, this happened before by Apple… and it all worked out… mebbe I’m over reacting, let me take my meds and I’ll get back to you.

  6. I am not surprised. The pre-production unit that was demonstrated at MacWorld had not even been localized to the languages that Apple normally supports. That was a clear indication that there was still a lot of work to do on the software front.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.