“For some time, I’ve known that Apple has a plan to attack Vista head on, and we’ve seen parts of that in Apple’s Mac vs. PC advertisements. Apple has also apparently promoted videos that position Vista as a Tiger clone on sites like YouTube,” Rob Enderle writes for TechNewsWorld.
MacDailyNews Take: Apple enthusiasts make those videos, Rob. Apple doesn’t need to promote them because their users do it because they love the platform and/or hate to see bad upside-down and backwards simulations of it passed off as “innovation” by Microsoft. Yes, we understand such a thing as dedicated users must sound extremely alien to a Microsoft Windows sufferer.
Enderle continues, “Apple is trying to get people to accept that Vista and Tiger are almost identical before it obsoletes Tiger and positions Leopard as a better — read vastly more advanced and easier to use — choice than Vista.”
MacDailyNews Take: Apple is not “trying to get people to accept that Vista and Tiger are almost identical.” Because they’re not. According to many independent reviews, Tiger outshines Vista even though Apple released it two years ago.
Enderle continues, “I understand what Apple has done to Leopard visually with animation, and video is way over the top. Given a hardware refresh is overdue, I’m still expecting a massive Apple hardware refresh when Leopard officially lunches [sic]. These animation and video elements will cross from the OS into applications — which have been held back to support the launch — like iLife and iWork, showcasing the mistake that Microsoft may have made separating Office 2007 from Vista.”
“However — and this is where the real power is — if I’m reading Apple correctly, it will be showcasing a level of Windows interoperability that has never been seen from the Mac before, and without leveraging Office for the Mac,” Enderle writes. “Specifically, Leopard will plug directly into Exchange and may have a level of compatibility with the Office document formats we haven’t seen outside of Corel’s WordPerfect Office.”
“The last time I saw an effort to displace the PC with Macs in business fail, the cause was the lack of Exchange compatibility. If this is fixed, we could see Macs actually move in business again,” Enderle writes. “Leopard and its surrounding applications have been focused almost specifically to take Vista out at the knees, and I don’t think we’ve seen either Microsoft or Apple with this kind of focused effort on the other — ever.”
“This is all supposed to happen at the end of March, when the post-launch problems with Vista are at their peak and Microsoft is the most vulnerable. Apple isn’t large enough to terminally hurt Microsoft, but if it is successful, the combination of financial damage and embarrassment it does to the much larger company could be unprecedented,” Enderle writes. “The only problem for Apple is that it may sting Microsoft hard enough for that company to finally focus again on Apple and the desktop — and that, my friends, could be great for Windows users and PC OEMs (original equipment manufacturers), but not that great for Apple in the long term.”
Full article, in which Enderle actually writes that “Dell’s XPS brand and new 27-inch monitor are as distinctive and good-looking as anything Apple offers,” please Think Before You Click™, here.
[Thanks to MacDailyNews Reader “Dion” for the heads up.]
Enderle, as usual, vastly underestimates Apple’s size and power while vastly overestimating Microsoft’s ability to focus and execute. Because Enderle himself has no taste, he fails to account for the negative that is Microsoft’s inherent lack of taste – a growing negative with the general public growing more design focused and savvy every day. Microsoft can focus all they want, but if they’re not focusing on the right things — and because they have no taste or attention to detail or the end user — they end up with things like MS Bob.
Related articles:
Gates: ‘Windows Vista’s had incredible reception’ – February 21, 2007
The Register reviews Microsoft’s Windows Vista: ‘Don’t buy it’ – February 20, 2007
Forbes: ‘Windows Vista utterly unimaginative, internally discordant and woefully out of tune’ – February 09, 2007
Digit: Don’t buy Vista; Microsoft may be driving millions to stick with XP or move to Apple Mac – February 05, 2007
TIME Magazine: Microsoft’s Windows Vista ‘an embarassment to the good name of American innovation’ – February 02, 2007
Microsoft’s Windows Vista: Five years for a chrome-plated turd – January 30, 2007
Digit: ‘Microsoft’s Windows Vista may be the best reason yet to buy an Apple Mac’ – January 29, 2007
Pioneer Press: Windows Vista shows ‘Apple is an innovation engine; Microsoft, not so much’ – January 29, 2007
Windows Vista disappoints, so get a Mac – January 29, 2007
CNET Reviews Windows Vista: Is that all? Clunky and not very intuitive vs. Mac OS X; warmed-over XP – January 24, 2007
Mossberg: Microsoft’s Windows Vista offers lesser imitations of Apple’s Mac OS X features – January 18, 2007
Windows Vista disappointment drives longtime ‘Microsoft apologist’ to Apple’s Mac OS X – January 17, 2007
InformationWeek Review: Apple’s Mac OS X shines in comparison with Microsoft’s Windows Vista – January 06, 2007
NY Times’ Pogue reviews Microsoft’s Windows Vista: ‘Looks, Locks, Lacks’ – December 14, 2006
Dave Winer: ‘Microsoft isn’t an innovator, and never was – they are always playing catch-up’ – December 01, 2006
Apple’s Mac OS X Leopard is 64-bit done right, unlike Microsoft’s Windows Vista kludge – August 14, 2006
Microsoft Windows Vista: If you can’t innovate… try to impersonate Apple’s Mac OS X – August 10, 2006
Analyst: Apple’s new Mac OS X Leopard sets new bar, leaves Microsoft’s Vista in the dust – August 08, 2006
Microsoft botches another copy job: Windows Vista Flip3D vs. Apple Mac OS X Exposé – June 26, 2006
Windows Vista rips-off Mac OS X at great hardware cost (and Apple gains in the end) – June 13, 2006
Computerworld: Microsoft Windows Vista a distant second-best to Apple Mac OS X – June 02, 2006
I refuse to click……though it seems Rob’s meds are getting a little better.
Enderle is a idiot.
Apple is in no position to take out Microsoft, we Mac fans realize that.
Apple’s OS is tied to their profitable hardware and there isn’t anyway Apple could replace Dell, HP and all the other wannabe PC makers the world over overnight in production.
What we would like to see is more profitable sales of Apple hardware, our collective shares rise and Apple can leave the low margin aspect of the computing market to bargin basement PC’s and inferior Windows software.
I presume he is referring to the XPS 710 models, starting at $1,999. To me, they do not look as good as Apple’s models.
This guy Enderle must live in some kind of bubble. So out of touch with what is actually happening on the Apple front. Maybe we could call him “Bubble Boy”. He’such a hoot to read from what I can gather in MDN’s synopsis.
What do you call two morons in a room? The Enderle group.
The “idiot Enderle®” speaks, and people, as always laugh…
If I didn’t know he had no talent and John Hodgman, did, I would swear he must write John Hodgman’s lines on the Daily Show and as “PC”.!
>”Dell’s XPS brand and new 27-inch monitor are as distinctive and good-looking as anything Apple offers,”>
Some people’s taste is all in their mouths.
Is that a correct punctuation? -people’s
Apple switched over to a unix base OS (Is that correct?), I really hated os9, What is stopping Microsoft from doing the same to compete?
Doesn’t it assume that Vista is standing to be taken out at the knees.
He’s not a complete idiot, only mostly an idiot.
He is right though that Macs need to be able to integrate with Exchange before there is any hope for more penetration into the business market.
Has anyone heard if Apple has any plans for an iMac larger than the 24″ model?
The bit that got me was when EarnsDell said “…if I’m reading Apple correctly…”
He’s never read Apple correctly in the past – why should he start now!
>Apple switched over to a unix base OS (Is that correct?), I really hated os9, What is stopping Microsoft from doing the same to compete?>
You’re a teacher?
XPS is crap. It’s a gigantic plastic box with no form-following functions. Internally it’s a mess, and it feels incredibly cheap when handled. d
“”For some time, I’ve known that Apple has a plan to attack Vista head on,”
He pretends he’s privy to some information the rest of us are not.
Dear Rob. No Duh.
signed
-the world
I find it highly amusing that Enderle has been quoted in many articles as saying one thing, but then writes his own and it’s something entirely different. Hmmm, maybe he’s just covering his bases? “Well you see, I did say that before, but then I said this…” or “Well, I know I said this, but if you remember back when I said that, I was actually correct..”
Enderly will take over for those telepsychics someday. Just watch.
I don’t understand what he means by saying that “the mistake that Microsoft may have made separating Office 2007 from Vista.”
Last time I checked, there are many States Attorney Generals as well as EU anti-trust officials that won’t let Microsoft integrate Office and Vista.
Also, his statement applying to Apple that “These animation and video elements will cross from the OS into applications” is stupid as well. The integration of animation and video elements into the OS happened with 10.1 and just keeps getting better. For whatever reason, Apple’s method for doing this seems to be much better than in Vista just based on the fact that you can run the most recent release of OSX on a 7 year old 400GHz iMac whereas you need a top of the line, brand new PC to run the full version of Windows.
In the past noone has been able to find Enderle. Very few people care now that they know his reporting is worthless…yet I, yes, I undertook to locate this thing called analyst.
I swam though a foamy sea of shadowy murktea at the edge of the earth…over burning volcanic rocks…and tunnels through which no subhuman should piss…I mean pass, sorry.
I’m reeling. I crawled upsidedown onto the dark, dank underbelly of the earth. How it did stink, there….sulphurous with excessive flim. There he was..sitting still…..next to him towered
a roach..a large roach with 30 foot tentacles. “Are you Enderle?”, I asked. The roach moved one of its legs into Enderles back and Enderles mouth moved. “I understand what Apple has
done to Leopard.” Finally, I asked the roach…”How many Enderle puppets are there?”….The roach stared. I had to leave.
Look if Ms can blow what, 5bils for vista supreme, What is stopping them from doing like apple, drop what doesn’t work and redo what does work! I really like osX and yes, “XP is like driving a hummer in Iraq with no sheilds” on the internet. “Puppy Pc” would be better to use for the internet than windows anything. Right now, Tiger OSX is very good. I understand that Leopard will have some really good “new features”. I wish that I could take any software I have that works on a PC and use it on a mac, without looking at MS anything. Got carried away, sorry for venting. I hope next fall School season will be great with Apple.
“I’m still expecting a massive Apple hardware refresh when Leopard officially lunches”
Lunches???
Nice spelling.
Teacher from Gilmer High School
That would be a lack of innovation and inventiveness. They do not want to kill goose that layed the golden egg. Trouble is she is on her last leg.
All you talking about Exchange Server need to check out the following article.
http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/8DFEC70D-ED31-46AD-B23A-558AF0473F91.html
“. . . problem for Apple is that it may sting Microsoft hard enough for that company to finally focus again on Apple and the desktop — and that, my friends, could be great for Windows users and PC OEMs (original equipment manufacturers), but not that great for Apple in the long term.”
Enderle is an idiot. M$ are too busy looking over their shoulder at Google coming up fast behind them that they’ll miss Apple breeze past.
M$ are too arrogant to see Apple as more than an irritant and see Google as the real threat. That will partof the undoing of M$ as, in the long term they’re not nimble enough to see off either Google or Apple.
Enderle is talking about the coming war between Apple and Microsoft.
While saying that Apple’s efforts will only serve to wake up the sleeping giant and Microsoft will whip Apple’s ass, out of left field, he happens to mention 2 Dell product lines and says how good they are.
Now, which company, do you think, is Enderle’s client, Apple, Microsoft or Dell?
They shouldn’t pay Enderle for these pieces, they should charge him advertising rates.
What do you call two morons in a room? The Enderle group
—
LOL and one of them is in Enderle’s head, cheering him on.