Apple TV startup sequence still shots posted online

Apple StoreDirector/designer LOGAN has posted still shots from the startup sequence he designed for Apple’s new Apple TV device.

LOGAN designed and directed Apple’s iPod ad, “1,000 Songs,” the iPod “Party” TV and print campaign, the iPod “Acoustic” (Bob Dylan) ad, the iPod “Seventy” ad for TBWA\Chiat\Day, various Volkswagen ads, plus No Doubt’s “Underneath It All” and Madonna’s “Get Together” music videos among others.

See the still shots from the Apple TV startup sequence:

[Attribution: MacRumors. Thanks to MacDailyNews Reader “Adam W.” for the heads up.]

Related articles:
How do Apple TV and Elgato’s EyeTV work together? – February 16, 2007
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006


  1. “No animation on my G4 Mac Mini.”

    Assuming you mean the page… Just give it a moment to load. It played fine on my wife’s 1.42Ghz G4 Mac mini, but took a couple seconds where there was just black before it loaded…

    If it still doesn’t load, then try the direct link:

    If it still doesn’t load, you have something else amiss that is preventing Quicktime from playing perhaps.

    By the way, on my nearly 15 month old G5 Quad with GeForce 7800GT, it loads and plays instantly on the iTunes page.

  2. Wow, that black curved wall with all the screens looks EXACTLY like the beginning and end shots of 9/11: Press for Truth, released last year. I wonder who copied who? Or is the “curved-wall-of-black-tv’s-reflected-on-the-floor” some stock effect in Final Cut?

  3. Here’s my take on the two versions…a wall of TVs that happens to be curved isn’t unique nor is it hard to imagine that many people would come up with the same idea if left to their own devices.

    Looking closer at the two, Logan’s version is animated, full of motion and energy. They also use two totally different emotional techniques to engage the viewer. That’s my two cents.

    I’ve ordered an Apple TV and look forward to being able to watch podcasts on a larger screen and having all my media accessible on a jukebox.

    Now to turn the hall closet into a server room…

  4. Just finished watching 9/11 press for truth.

    That was heavvvvy!!


    PS At the moment, I wouldn’t consider buying V 1.x of Apple TV or the new 802.11n airports – even though I bought one of the G1 iPods.

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