Director/designer LOGAN has posted still shots from the startup sequence he designed for Apple’s new Apple TV device.
LOGAN designed and directed Apple’s iPod ad, “1,000 Songs,” the iPod “Party” TV and print campaign, the iPod “Acoustic” (Bob Dylan) ad, the iPod “Seventy” ad for TBWA\Chiat\Day, various Volkswagen ads, plus No Doubt’s “Underneath It All” and Madonna’s “Get Together” music videos among others.
See the still shots from the Apple TV startup sequence: http://www.hellologan.com/site/news_winter07.php
[Attribution: MacRumors. Thanks to MacDailyNews Reader “Adam W.” for the heads up.]
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This animation has been on the Apple website since they announced AppleTV. Hardly new.
Stunning, looks sexy
I’m still using my iMac’s modem… at 5 Kb/sec, any hope of internet video streaming is futile…
I couldn’t justify getting an Apple TV, yet…
Where exactly is the animation on the Apple site? I can’t find it..
Go to this page:
http://www.apple.com/itunes/
and hover your mouse over “Introducing AppleTV”. If you don’t see the animation – click “Replay” in the bottom left.
Anyone have one these puppies (Apple TV) yet? I’d like to know the details of what it’s like.
No animation on my G4 Mac Mini.
Better yet, here’s the movie:
http://images.apple.com/itunes/home/images/2007/01/appletv_intro_20070109.mov
“LOGAN designed and directed…the iPod ‘Acoustic’ (Bob Dylan) ad.”
My favorite iPod ad of all time.
“No animation on my G4 Mac Mini.”
Assuming you mean the http://apple.com/itunes page… Just give it a moment to load. It played fine on my wife’s 1.42Ghz G4 Mac mini, but took a couple seconds where there was just black before it loaded…
If it still doesn’t load, then try the direct link: http://images.apple.com/itunes/home/images/2007/01/appletv_intro_20070109.mov
If it still doesn’t load, you have something else amiss that is preventing Quicktime from playing perhaps.
By the way, on my nearly 15 month old G5 Quad with GeForce 7800GT, it loads and plays instantly on the iTunes page.
Wow, that black curved wall with all the screens looks EXACTLY like the beginning and end shots of 9/11: Press for Truth, released last year. I wonder who copied who? Or is the “curved-wall-of-black-tv’s-reflected-on-the-floor” some stock effect in Final Cut?
Compare that startup sequence to the opening sequence of 9/11: Press for Truth
http://video.google.com/videoplay?docid=5589099104255077250
Make a little BlueRay player to connect through the USB ala XBox HDplayer and they may have a customer. I don’t want a device that is locked to 720p when I have a 1080p TV.
Here’s my take on the two versions…a wall of TVs that happens to be curved isn’t unique nor is it hard to imagine that many people would come up with the same idea if left to their own devices.
Looking closer at the two, Logan’s version is animated, full of motion and energy. They also use two totally different emotional techniques to engage the viewer. That’s my two cents.
I’ve ordered an Apple TV and look forward to being able to watch podcasts on a larger screen and having all my media accessible on a jukebox.
Now to turn the hall closet into a server room…
Just finished watching 9/11 press for truth.
That was heavvvvy!!
-b
PS At the moment, I wouldn’t consider buying V 1.x of Apple TV or the new 802.11n airports – even though I bought one of the G1 iPods.
Cool until the meltdown sequence suddenly shifts to a retarded line of water and then suddenly shifts to little animated white dots floating down. Those are some terrible transitions.