‘Get a Mac’ campaign ads disappear from Apple website

Multiple MacDailyNews readers have noticed that the “Sabotage” ad from Apple’s “Get a Mac” campaign no longer appears on the company’s website. Italian website setteB.IT reports that three other ads have also fallen off Apple’s site: “Better,” “Gift Exchange,” and “Goodwill.”

Apple “Get a Mac” ad: “Sabotage”

MacDailyNews Note: The ads are still available on Apple’s website via direct links (for example: http://movies.apple.com/movies/us/apple/getamac/apple-getamac-sabotage_480x376.mov), but not as part of the main menu of “Get a Mac” ads here: http://www.apple.com/getamac/ads/

As of this article’s time of publication, Apple has not responded to an inquiry as to why the ad is no longer part of their “Get a Mac” campaign’s menu of ads.

[UPDATED: February 7: 10:00am EST: Added info about the three other ads from setteB.IT and revised headline.]


  1. maczealot could it be that it’s a play on what Microsoft has done for years .. which is pay people to talk down everything but Windows/PC? It makes perfect sense if you’ve been a Mac or Linux user for any amount of time. Just check out ZDnet and PCWorld’s archives. *shrug*

  2. The ad is still part of the line-up at the Canadian site:


    As for the ad itself, I always took it as the “fake Mac” being like a Rob Enderle-type blog or msm shill that the PC is sending BS press releases too. But the blogger or shill, despite being paid by M$, is really a big fan of Mac, despite everything he’s said.

    I see the ad as Apple calling Redmond’s bullshit what it is.

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