Report: Apple to ‘touch off nuclear war’ with ‘iPhone’ that’s more ‘pocket Mac’ than mobile phone

“The world of desktop computing is finally going mobile, and the shift can be seen in the explosive growth of wireless data for cellular carriers,” John Markoff reports for The New York Times.

“That shift may well be underscored [Tuesday] when Steven P. Jobs, the chief executive of Apple Computer, is expected to unveil an Apple phone representing his company’s new mobile communications strategy — highlighted by a device that may include Jobsian refinements such as a sleek ceramic case and a transparent touch screen,” Markoff reports. “Industry executives and competitors believe that Apple has developed the first of a new generation of devices that are closer to personal computers in pocket form, meaning that they will easily handle music, entertainment, productivity tasks and communications on cellular and other wireless networks.”

Markoff reports, “‘Apple is about to touch off a nuclear war,’ said Paul Mercer, a software designer and president of Iventor, a designer of software for hand-helds based in Palo Alto, Calif. ‘The Nokias and the Motorolas will have to respond.'”

“For Apple, one advantage in entering the wireless data market may be that it can develop both the hardware and the software for its own phone. But it would still need to rely on the cellular carriers,” Markoff reports.

Markoff reports, “Whatever his business strategy, Mr. Jobs is certain to have an impact. Recently, he told two associates, who asked not to be identified to avoid damaging their relationship with him, that he was more excited about his current project than he was about the Macintosh.”

Full article here.

Related articles:
Apple to call its cell phone ‘iPhone’ after all? – January 07, 2007
22-year Apple vet: ‘I am 99% confident we will see an Apple phone next week’ – January 04, 2007
Analysts: Skyworks may get big chunk of Apple’s ‘iPod phone’ business – January 03, 2007
Why is Apple’s rumored ‘iPod phone’ so hotly anticipated? – January 02, 2007
Study shows huge market potential for Apple iPod Phone – January 02, 2007
Apple ‘iPhone’ could disrupt mobile service distribution channel – December 26, 2006
The Register’s Ray: Apple ‘iPhone’ will fail – December 26, 2006
RUMOR: Second leaked Apple ‘iPhone’ image shows chameleonic trackpad – December 21, 2006
RUMOR: Apple ‘iPhone’ photo leaked? – December 21, 2006
Linksys announces iPhone family of Voice Over IP handheld phones and devices – December 18, 2006
RUMOR: Apple on track with ‘iPhone’ release, no delay – December 16, 2006
Fortune: Steve Jobs’ Apple ‘iPhone’ could upend entire US wireless distribution model – December 15, 2006
RUMOR: Apple ‘iPhone’ may include JAJAH VoIP software – December 15, 2006
RUMOR: Apple ‘iPhone’ details surface as release date grows closer – December 15, 2006
Broadcom wins SoC bid in ‘upcoming stealth phone’ coming soon from ‘major consumer device company’ – December 15, 2006
Gizmodo guarantees ‘iPhone’ will be announced on Monday – December 14, 2006
Report: Apple expected to debut ‘iPhone’ – December 14, 2006
Analyst describes Apple ‘iPhone’ featuring metal case in multiple colors with virtual click-wheel – December 14, 2006
UBS analyst: Apple may launch MVNO, serve as own carrier for ‘iPhone’ – December 13, 2006
Apple using ‘iPhone’ as diversion? – December 11, 2006
Apple’s ‘iPhone’ silence drives rumor mill crazy – December 08, 2006
BusinessWeek: Wish List for Apple ‘iPhone’ – December 08, 2006
Analyst: Apple iPhone economics aren’t that compelling – December 08, 2006
CNET editor Kanellos: ‘Apple iPhone will largely fail’ – December 07, 2006
Apple ‘iPhone’ could cause Nokia, Palm, Motorola, and RIM to really start to sweat – December 07, 2006
Apple shares fall as CIBC sees ‘iPhone’ release delayed – December 07, 2006
Analyst expects 16GB flash-based Apple iPod video player, 4-8GB flash-based ‘iPhone’ models – December 07, 2006
Prudential: Apple ‘iPhone’ to sport iPod click wheel; video iPod by Q2 – December 06, 2006
RUMOR: Apple’s smart phone project to feature ‘extensive integration with Mac OS X’ – December 05, 2006
Apple begins ‘iPhone’ production – December 05, 2006
Apple needs to think different about data security for ‘iPhone’ – December 05, 2006
NVIDIA graphics chip for next-gen Apple video iPod delayed? – December 04, 2006
Kevin Rose: Dual-battery Apple ‘iPhone’ coming in January; $249 for 4GB, $449 for 8GB – December 03, 2006
Apple applies for ‘Mobile Me’ trademark – January 11, 2006


  1. OOOOOh…. bloody sh@t! Can’t wait for Tuesday!!!! I am already counting down!!! sleepless nights… I bet something exciting’s going to happen. This is the climax. Just imagine a small part of Mac OS X in iPhone. That’ll be a sight to behold!

  2. If the iPod Mobile is powerful like a “pocket Mac” it should have a stylus and touch-screen. Inkwell is the hand-writing technology used in the current OS X and it could be ported to this mobile phone.

    Another possibility is that the iPod Mobile will use tilt-sensors for scrolling up and down, changing volume, etc.; buttons for making selections could be on the side, making the face of the mobile free for the screen.


    Really fits with the “The first 30 years were just the beginning, Welcome to 2007” teaser!

    I expect something pretty big with a statement like that, I mean, Apple only invented the personal computer in those 30 years and that hasn’t had much of an effect.

  4. Careful Marc… the secret to apple’s success, indeed with the very first iPod, was that it wasn’t a convergence device..

    the name iPod is derived from this ‘dummy data holder’ idea, where you do all the hard work on the computer, and load up your Pod automatically.

    5 years later, i’d be careful about loading up the iPod with too much functionality… look at the PSP..

  5. iPod, the device that has stealthily attached itself to the bodies of tens of millions of people as a music player device, transforms into the heart of a wearable computer platform. On Monday, it’s a “just” a great media player. On Tuesday, it’s the next big thing in computing.

    That’s what Apple “the first 30 years” banner is all about…

  6. Of course Jobs is more excited with this project than with the Macintosh. If it succeeds he will make millions. So all the other investors.

    Apple rocks. Look at us: we are all excited about a product that nobody has seen (outside Apple and partners). We want to buy it and we don’t even know what it is. That’s what I call marketing. I’ve been savig fot awhile. I also want it.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.