“Swarms of online shoppers armed with new iPods and iTunes gift cards apparently overwhelmed Apple’s iTunes music store over the holiday, prompting error messages and slowdowns of 20 minutes or more for downloads of a single song,” The Associated Press reports.
AP reports, “It was not immediately clear how many people were affected by the slowdowns, and Apple Computer Inc. would not immediately comment Wednesday on what caused the slowdown and whether it had been fixed. Analysts said the problems likely were the result of too many people with holiday iPods and iTunes gift cards trying to access the site at once.”
MacDailyNews Take: Geniuses.
AP continues, “Traffic indeed was heavy over the holiday, with more than four times as many people visiting the iTunes Web site on Christmas than at the same time last year, online market researcher Hitwise said Wednesday.”
AP reports, “Some financial analysts said the interruption could be viewed as a sign that sales dramatically exceeded the Cupertino-based company’s own forecasts. ‘It’s actually created more positive buzz among analysts — traffic was so great it blew up the site,’ said Gene Munster, senior research analyst at Piper Jaffray. ‘If anything it could be a positive — demand was better than they were expecting.'”
Full article here.
Apple’s dominant iTunes Music Store saw 50% surge in sales on Christmas Day – December 28, 2005