Justin Long and John Hodgman win best actor awards for Apple ‘Get a Mac’ ad characters

“Garfield’s ‘Bobby’ awards honor the year’s best performance by an actor in a commercial. This year’s Best Male Performance was won by Justin Long and John Hodgman who play Mac and PC in the Apple Macintosh ads created by TBWA/Chiat/Day,” Bob Garfield reports for Advertising Age.

“Hodgman is a PC, earnest and uptight, and Long is a Mac, casually cool. Yes, PC is a doofus, but what so distinguishes these performances is how the two interact — affably and respectfully, in spite of the central premise. Long is cool not because he’s ultrahip but because he’s laid-back and confident, minus any trace of condescension,” Garfield reports.

Full article here.

[Thanks to MacDailyNews Reader “Adam W.” for the heads up.]

28 Comments

  1. Many have complained that the ads don’t show OSX, but looking back, it is a brilliant campaign. I’ve chuckled at most of the commercials.

    It is a pretty neat bit of advertising. I thought the characters were perfect.

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