Apple “12 months ago approched IBM in an attempt to get access to the cell processor now found in the new PS3. This was knocked back because of Sony’s investment and part ownership of the processor development program,” David Richards reports for Smarthouse.
Richards reports, “This week in Sydney the Vice President of Technology for Sony Computer Entertainment Europe, Paul Holman and I discussed the possibility of Apple entering the games market. ‘It is possible and we are aware that they have been looking at several opportunities,’ he said. ‘They would need a very good processor like the cell which right now is delivering a lot of power to the PS 3 which developers have discovered has given them a lot of headroom to further develop new gaming capabilities,’ he added.
“Another Sony Computer Entertainment executive said, ‘We have known for some time of Apple’s interest in the games market however it will be tough for them up against Sony and Microsoft and of late Nintendo. We believe that they will come into the games market late in 2007 but not with a pure gaming console. We are told that they are looking at a pretty powerful media centre with a big gaming capability,'” Richards reports.
Richards reports, “What I am told is that Apple is working on developing a media centre that will allso allow games to be played from the Apple Media Centre console however the problem for Apple is identifying and getting access to the right processor which allows developers to quickly re code existing programs for the potential new Apple media centre. They are also very reluctant to enter the market with a pure gaming console. What they believe is that by introducing gaming as an extension of a media centre will attract a wider audience than gamers.”
Full article here.
The rumor mill starts to spin once again. ‘Tis the season…
Related articles:
Apple + TiVo = Mac Media Capsule? – December 06, 2006
RUMOR: Apple may enter video game market – December 05, 2006
Not a Rumor: Apple to host MacWorld on January 9th, 2007. Please, analysts of any kind (tech, stock, etc.) STFU until then (and maybe even longer).
I hope this doesn’t fizzle like that iPhone did…
iMat “Apple is like that kid from Family guy: Trying so very hard to take over the world that they are forgetting, how small they in fact are”
iMat, wipe your feet. You don’t have a clue. Apple produces 20 billion dollars worth of goods annually. Which in 2007 I guesstimate will increase to 26 Billion.
Apple currently influences 5.6 percent of the PC market 85% percent of the digital music market and 75 Percent of the digital music player market. Apple generates as much profit as Dell which supposedly is the market leader. Apple in the next 5 year will probably be producing as much annual income as Microsoft. Take your zune FUD somewhere else. Your the “little” kid on Family Guy.
I’d like to see Apple come up with a powerful console that plays every games ever made for PS, Xbox and Nintendo using virtualization, just like Parallel did for the Mac. PlayForSure anyone?.. heheh…
my 2cents
R,
“Rumor: Apple dialysis machine.”
Funniest shite in a long time.
I can’t believe how poorly this article is written. This piece wouldn’t pass a high-school English composition class, how can anyone print this without it passing by an editor or copywriter?
Gamers are subhumans. Apple has done right in avoiding that market.
Since_IIci,
I don’t know, I’ve written articles and letters to magazines, had them published, and found that my admittedly mediocre but adult writing was dumbed down to high school level grammar. Which convinces me that many “editor” and “copywriters” are in high school. (Apologies to the seasoned, adult editors and copywriters that may read this.)
But back to the topic at hand… Sometimes rumor-mongering can be fun, what’s the problem. If there is anything to this rumor, maybe Apple has found a cool new way of integrating a dedicated gaming device with your existing Mac. In that scenario full blown games could be purchased on iTunes. We’ve already got games for iPod on iTunes. Hhmmmm???? ::)
I think their recent hiring of game developers has everything to do with the iPod. I bet Apple has seen success in those little games they’re selling at the iTunes store and plan on expanding on that. As far as I’m concerned there is no damn phone or tablet or anything else until they announce it. Besides, this shit’s been going on since 2002. That’s a long time to still be tripping on this same rumor. Let it go. If they do come out with one it’s going to have to be the most amazing thing ever….get ready to be let down.