Apple “12 months ago approched IBM in an attempt to get access to the cell processor now found in the new PS3. This was knocked back because of Sony’s investment and part ownership of the processor development program,” David Richards reports for Smarthouse.
Richards reports, “This week in Sydney the Vice President of Technology for Sony Computer Entertainment Europe, Paul Holman and I discussed the possibility of Apple entering the games market. ‘It is possible and we are aware that they have been looking at several opportunities,’ he said. ‘They would need a very good processor like the cell which right now is delivering a lot of power to the PS 3 which developers have discovered has given them a lot of headroom to further develop new gaming capabilities,’ he added.
“Another Sony Computer Entertainment executive said, ‘We have known for some time of Apple’s interest in the games market however it will be tough for them up against Sony and Microsoft and of late Nintendo. We believe that they will come into the games market late in 2007 but not with a pure gaming console. We are told that they are looking at a pretty powerful media centre with a big gaming capability,'” Richards reports.
Richards reports, “What I am told is that Apple is working on developing a media centre that will allso allow games to be played from the Apple Media Centre console however the problem for Apple is identifying and getting access to the right processor which allows developers to quickly re code existing programs for the potential new Apple media centre. They are also very reluctant to enter the market with a pure gaming console. What they believe is that by introducing gaming as an extension of a media centre will attract a wider audience than gamers.”
Full article here.
The rumor mill starts to spin once again. ‘Tis the season…