“It was probably a painful decision for Redmond to admit defeat, but [MSNBC.com videos were] losing eyeballs and ad revenue on a daily basis. If you wanted to watch video on MSNBC.com’s site, you had to be using Internet Explorer on a PC. But as the Macintosh user base grew (thanks to the iPod) and more and more people started using the FireFox web browser, Microsoft saw their audience start to shrink. Microsoft had to finally face the fact that they needed a cross-platform video player that worked with other web browsers,” “methodshop” reported recently for coolest-gadgets.com.
“Charlie Tillinghast, president and publisher of MSNBC.com, had this to say in a company email ‘We have been pushing for a player that works on Mac and Firefox for a long time and are eager to see it launch… Some people assume that Microsoft, and by extension MSNBC, are anti-Mac, but it should be noted that Microsoft makes an outstanding version of Office for the Mac, including the Entourage email system. I purchased a new iMac in anticipation of this release and we have several in use at MSNBC itself,'” methodshop reported.
Full article here.
Apple’s QuickTime-based iTunes shows massive growth, to pass RealPlayer soon – March 16, 2006
MS-less MSNBC: NBC acquires majority control of MSNBC from Microsoft – December 23, 2005