Apple Computer has posted their latest iPod ad online, this time for their new second generation (2G) iPod shuffle.
The new iPod shuffle TV ad features “Who’s Gonna Sing?” by The Prototypes and shows various male and female torsos clipping their iPod shuffles onto their clothing with an interesting morph-like transition between each person – somewhat reminiscent of (dare-we-say-it?) the end of Michael Jackson’s “Black and White” video (in overall feel, not the exact same “morph” technique, of course).
It can be seen via QuickTime here: http://www.apple.com/ipodshuffle/ads/
Related articles:
Apple’s 2G iPod shuffle sees extremely high demand, 6 to 8 million units could be sold this quarter – November 19, 2006
CNN ridicules Microsoft’s Zune while gushing over Apple’s new iPod shuffle – November 14, 2006
Ars Technica reviews Apple’s 2G iPod shuffle: ‘extremely small, efficient, and well designed’ – November 13, 2006
Apple exec: ‘tremendous’ interest in new 2G iPod shuffle – November 08, 2006
Thurrott reviews Apple’s 2G iPod Shuffle: ‘a wonder of size, weight, and usability – I love it’ – November 05, 2006
Apple 2G iPod Shuffle disassembly guide – November 03, 2006
Reg Hardware reviews 2G Apple iPod shuffle: ‘great grab-and-go gadget for music on the move’ – November 03, 2006
Steve Jobs gives Apple employees new 2G iPod shuffles – November 03, 2006
First 2G iPod shuffle unpacking photos – November 01, 2006
Apple’s new 2G iPod shuffle available worldwide this Friday – October 31, 2006
Apple now shipping 2G iPod shuffle orders – October 30, 2006
AP: Apple’s new iPod, iPod nano, iPod shuffle ‘clearly worth the wait’ – October 19, 2006
Apple unveils new iPod shuffle: world’s smallest digital music player – September 12, 2006
Great ad. Effective. Çatchy. Right to the point. Obvious.
With the Zune ads, you are at least 20 seconds before you even see the brick.
I, on the other hand, am one of the few who kinda like the brown color of the Zune. I’m a burnt orange, earthtone kind of guy. However, I would make that color an addition to all the many colors of the iPod. M$ was ignorant to make it the main color. That came straight from Monkeyboys office. Brown works for UPS, but not for teenagers, which is the main market.
I still remember when Apple first released the Shuffle.
Pretty much everyone, myself included, said: WHAT?! No SCREEN?!!
Well, how’d you like me know?
London Stock Exchange (are they sick)
http://www.microsoft.com/windowsserver/facts/default.mspx
I think Zune Tang could be Sputnik, too. Or at least they’re familiar with his work.
Welcome to the Socialist.
WHY aren’t Target and Apple in bed? Seriously. They are so in the same groove. A little Apple store inside the big box would be way cool. They would have beautiful children.
Anyway.
less of this apple success stories and more zune failure stories please
Zune failure stories?
Zune Tang- your otherwise wonderful satirical deadpan comments are ruined by such simple typos- “will once again half to play catch up”
Are you using a speech-to-text system?
Nice ad, the kind you can’t take your eyes off like those HP photograph ads.
M$ Zune ad Photos gives me the creeps. Looks like a sexual assault is going on with all the women on the ground with screaming faces.
Ghandi just bought a new Shuffle to go jogging, and I gotta say…MAN that thing is sweet.
He’s trying to convince J.C. to get one, but he is, traditionally, a bit of a tight-wad.
I can create money out of thin air, so no price is too much for this guy.
…”microsoft is a trailblazer”
bwahahahahaaha !!! ahhhh god that was a good one.
Wade, I’m borrowing a 9-year old kid’s Mac and using the test to speech. Don’t get typos on a Windows machine because it’s a computer for adults.
“Actually those aren’t morphs at all. Nothing like the technique used for the Jackson video.
What was used here is layer compositing. Think Photoshop layers… but in motion.”
I was trying to figure out how they did the videos. It’s too smooth for a morph, but I also don’t think it’s entirely layer compositing either. If you look at the transition between the orange shirt with the tiger on it and the horizontal striped purple and grey shirt, you can notice that the orange shirt underneath actually starts to fold in as the striped one comes down. It is very much like someone was putting on another shirt.
Also, when the black jacket is unzipped to reveal the orange tank top, the black jacket and arms completely disapears behind the woman. A little easier to think about with layer compositing, but still that guy had to shrink down to a small enough place to be covered up by the more petitie woman.
On many levels, this is a very nice ad.
Big deal. I can do all of that on video stuff my Windows machine and it looks ten times better.
Darn that test to speech!
What’s so great about that ad? “Put some music on.” – pleeeease.
I just got the new bitchin’UPS brown Zune and I tied a big rope chain to it and got it dangling ’round my neck. Yea, baby!
Hey God it spelled “Gandhi”
“Made me think that iPod owners are supposed to be trans-gender cross dressing fashion victims who don’t have a clear sense of their personal style.”
Watch the generalizations.
I’ll put my personal style up against yours any time.
-c
MW: ‘twenty’ (or thirty million is nothing to sneeze at)
*looks at Zune Tang*
….
*points and laughs*
To see it is to want it.