Apple debuts new iPod shuffle ad (link to video)

Apple Computer has posted their latest iPod ad online, this time for their new second generation (2G) iPod shuffle.

The new iPod shuffle TV ad features “Who’s Gonna Sing?” by The Prototypes and shows various male and female torsos clipping their iPod shuffles onto their clothing with an interesting morph-like transition between each person – somewhat reminiscent of (dare-we-say-it?) the end of Michael Jackson’s “Black and White” video (in overall feel, not the exact same “morph” technique, of course).

It can be seen via QuickTime here: http://www.apple.com/ipodshuffle/ads/

Related articles:
Apple’s 2G iPod shuffle sees extremely high demand, 6 to 8 million units could be sold this quarter – November 19, 2006
CNN ridicules Microsoft’s Zune while gushing over Apple’s new iPod shuffle – November 14, 2006
Ars Technica reviews Apple’s 2G iPod shuffle: ‘extremely small, efficient, and well designed’ – November 13, 2006
Apple exec: ‘tremendous’ interest in new 2G iPod shuffle – November 08, 2006
Thurrott reviews Apple’s 2G iPod Shuffle: ‘a wonder of size, weight, and usability – I love it’ – November 05, 2006
Apple 2G iPod Shuffle disassembly guide – November 03, 2006
Reg Hardware reviews 2G Apple iPod shuffle: ‘great grab-and-go gadget for music on the move’ – November 03, 2006
Steve Jobs gives Apple employees new 2G iPod shuffles – November 03, 2006
First 2G iPod shuffle unpacking photos – November 01, 2006
Apple’s new 2G iPod shuffle available worldwide this Friday – October 31, 2006
Apple now shipping 2G iPod shuffle orders – October 30, 2006
AP: Apple’s new iPod, iPod nano, iPod shuffle ‘clearly worth the wait’ – October 19, 2006
Apple unveils new iPod shuffle: world’s smallest digital music player – September 12, 2006

45 Comments

  1. i like it.. it’s funny cuz the first thing the geeks did when they saw it was.. “HEY! CAN I BREAK THE CLIP OFF TO MAKE IT HALF AS THICK?”

    The clip is very cool and useful. Slick.

    Where’s the ZuneTab?

  2. Now THAT is a good ad, the best iPod ad yet.

    It really shows that Microsoft hasn’t a clue, and shows that how poorly targeted & executed the Zune ads are.

    Strapline, “put some music on”, is just pure genius.

    I wasn’t really interested in a Shuffle as the original iPod Mini I have is still going strong (battery is still fine also – to all those Windows zombies who say the battery lasts only 12 months), but this ad has made me think that I could maybe do with one of these.

    This is from someone who doesn’t part with his cash easily – so this ad certainly works. They’re gonna sell tons.

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