Apple expands Mac pilot program to 47 Best Buy locations nationwide

“Apple Computer and Best Buy this week began final preparations to extend a pilot program, aimed at promoting Mac sales, to 47 Best Buy locations nationwide,” Katie Marsal reports for AppleInsider.

Marsal reports, “The expansion, which builds upon an initial test pilot of approximately six stores, is due to roll out the week of Nov. 26 and include 17 stores in California, 7 in New Jersey, 5 in Virginia, 4 in New York, 3 in Illinois and another 3 in Massachusetts.”

“Each of the stores is due to receive a full array of Apple hardware, including desktop systems, notebooks and displays. Stores will also stock a select array of Apple software, as well as Apple accessories like notebook bags, power adaptors and connectivity cables,” Marsal reports.

Full article here.

Related MacDailyNews articles:
Best Buy test-selling Macs using Apple-trained Best Buy employees – June 21, 2006
Analyst: Best Buy may ‘rapidly’ expand Mac pilot program – June 05, 2006
Best Buy mucks up MacBook photo on website; shows MacBook Pro instead – June 01, 2006
Best Buy now selling Apple MacBook Pro, MacBook, and iMac models – May 31, 2006
Apple Mac mini now available at 671 Best Buy retail stores – April 06, 2005
It’s official: Apple acknowledges Best Buy to carry Mac mini models – April 05, 2005

25 Comments

  1. My local BB seem to have an inordinate number of “Out of Stock” at the iPod section of the MP3 island. Makes me think that they’re pushing other brands which may have better margins for them.

  2. Joey, I would think that if they are out of stock that their iPods are selling, regardless of what they want to push. No retailer will leave shelf space empty if they can help it (empty space generates no money), so you can forget your conspiracy theory.

    I don’t think Zunes will be in short supply at retailers this holliday season.

  3. I bought my 12″ Powerbook about 3 years ago at a best buy. They even had an Apple rep on site. He is now a manager over in an Apple store in palo alto I beleive. It would be great to see Apple products on their shelves again, instead of all that crap.

  4. Horrible decision by Apple.

    This effort will fail.

    Best Buy is the worst.

    And Best Buy employees won’t sell anything they don’t get commissions on. Best Buy employees get NO commissions on selling ANY Apple products (and good for Apple for doing it this way). However, sleazy Best Buy won’t push anything unless their pockets are lined. It’s true — just spend 20 minutes at your local Best Buy and you’ll see this in action.

    Absolutely ridiculous decision by Apple.

  5. MacBill:

    Best Buy employees don’t make commission off of anything in the store. Don’t talk about things you don’t know about.

    That being said, Best Buy employees are notorious for being rushed out onto the sales floor before being properly trained. However, if they train their Apple employees like they train their Magnolia Home Theater teams, this could really work in Apple’s favor.

  6. Bob sez:
    “apple has been selling iPods and computers in my Canadian best buy location since it opened and i don’t see any problems with it.”

    I went into a Best Buy (also in Canada) and they had parked a giant scaffold right in front of the Apple section, you could see the equipment you just couldn’t get near it! Unless the Best Buy management informs their staff otherwise they will continue to subtly (or not so subtly!) sabotage the initiative.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.