‘I’m a Mac’ actor Justin Long to appear in holiday batch of Apple ‘Get a Mac’ ads

“I’m a Mac” actor Justin Long will appear in at least one more batch of Apple’s “Get a Mac” ads before his deal with Apple runs out.

“According to his agent, David Guillod, Long is in the midst of shooting Mac’s holiday campaign with Hodgman and Morrison,” Radar Online reports.

Shoots took place last Monday and Tuesday, and more are planned for this week, according to the report.

Full article here.

[Thanks to MacDailyNews Reader “Rob” for the heads up.]

Related articles:
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Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
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16 Comments

  1. I’ve got a lot of PC friends (well, all of them since I don’t know anyone who uses a Mac outside of work) and they all love the Mac ads. I like them too. They wouldn’t be the same without Justin.

  2. My favorite schticks are: When he reassuringly chides Hodgman by saying “PC…” (in the one where he “was just in a meeting”); when he slaps the P.C.s box flaps and then hops away like a frog (in the one where they’re unpacking themselves) and the conversation with the “camera” in Japanese.

    I love that the Mac’s peripherals and output files are played by pretty girls (including a supermodel). It sends a nice subliminal message.

  3. These ads are obviously based on stereotypes. To criticize Justin Long or his character in these tv spots is to miss the point entirely. Personally, I love that Apple is confident enough to portray itself as a slightly scruffy slacker dude, which clearly parodies the image that many of the unwashed masses have of Apple Computer. It is also interesting how many people have called the Mac character “arrogant” when, in reality, he’s really very laid back and sympathetic to the PC’s problems. Since when is highlighting the shortcomings of your competitor’s products considered “arrogance.” I thought it was called advertising!

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