‘I’m a Mac’ actor Justin Long to appear in holiday batch of Apple ‘Get a Mac’ ads

“I’m a Mac” actor Justin Long will appear in at least one more batch of Apple’s “Get a Mac” ads before his deal with Apple runs out.

“According to his agent, David Guillod, Long is in the midst of shooting Mac’s holiday campaign with Hodgman and Morrison,” Radar Online reports.

Shoots took place last Monday and Tuesday, and more are planned for this week, according to the report.

Full article here.

[Thanks to MacDailyNews Reader “Rob” for the heads up.]

Related articles:
‘Mac Guy’ Justin Long out of future Apple ‘Get a Mac’ commercials; Hodgman to return for new ads – November 08, 2006
Tech writer says Apple’s ‘Get a Mac’ commercials don’t work – October 16, 2006
USA Today Ad Track poll for Apple’s ‘Get a Mac’ campaign shows above-average consumer response – September 18, 2006
Apple debuts major Mac OS X print campaign with 14-page ‘Get a Mac’ booklet – September 07, 2006
More new Apple ‘Get a Mac’ ads – one featuring Gisele Bündchen – seen in Apple Retail Store – September 05, 2006
Critiquing Apple’s new ‘Get a Mac’ ads – August 28, 2006
Apple debuts three new ‘Get a Mac’ ads – August 27, 2006
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
Apple: ‘Get a Mac. Say ‘Buh-Bye’ to viruses’ – June 01, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006


  1. odd. I kinda like the Justin Long character. don’t find him smug at all. I think there’s a couple where he walks a closer line than others, but for the most part I think he represents mac users nicely.

    don’t get me wrong – we don’t all look or think just like him. but there’s a casualness he portrays that kinda works for me and is representative of a lot of mac users I know.

  2. The rumours of Justin Long’s demise as “Apple guy” in the Apple Get A Mac ads are WRONG according to Justin Long:

    This just in (from Justin Log himself [a href=”http://www.justinlong.net/”]on his official web site[/URL]), he states in a post today entitled “Just To Clarify” under the “Talkin ’bout Justin Long” forum section. Justin is quoted as saying:

    “as for the mac commercials, i don’t know where that report came from that said i wasn’t going to do anymore – i literally setting my alarm right now to wake up for a mac shoot tomorrow – if i’m not doing anymore i guess i can sleep in on my day off – that’d be nice. but yeah, we’re doing some holiday spots now which i think will be pretty funny – not nearly funny enough to justifiy the money they’re paying me though, i’ll be honest with you. as for the future, i really don’t know what i’m going to do – i’m surprised, frankly, that the campaign hasn’t become tired and they’ve just ended it on their own – but i try to live as much in the present as i can considering the future doesn’t exist, i’m not really sure. they’re easy to do, i love john (the pc guy) and working with him is so effortless and fun that i definitely wouldn’t rule out doing some more – and, as i said, they pay us nicely.”
    – Justin Long wrote on 11/13/2006.

  3. I’ve got a lot of PC friends (well, all of them since I don’t know anyone who uses a Mac outside of work) and they all love the Mac ads. I like them too. They wouldn’t be the same without Justin.

  4. My favorite schticks are: When he reassuringly chides Hodgman by saying “PC…” (in the one where he “was just in a meeting”); when he slaps the P.C.s box flaps and then hops away like a frog (in the one where they’re unpacking themselves) and the conversation with the “camera” in Japanese.

    I love that the Mac’s peripherals and output files are played by pretty girls (including a supermodel). It sends a nice subliminal message.

  5. These ads are obviously based on stereotypes. To criticize Justin Long or his character in these tv spots is to miss the point entirely. Personally, I love that Apple is confident enough to portray itself as a slightly scruffy slacker dude, which clearly parodies the image that many of the unwashed masses have of Apple Computer. It is also interesting how many people have called the Mac character “arrogant” when, in reality, he’s really very laid back and sympathetic to the PC’s problems. Since when is highlighting the shortcomings of your competitor’s products considered “arrogance.” I thought it was called advertising!

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