“Radar reports that Apple’s ‘Mac Guy,’ Justin Long is out, but ‘PC Guy’ John Hodgman stays,” Bambi Hambi writes for Mac360. “Is Apple’s best ever TV ad campaign headed for history or ready to make history?”
“In true Apple style, the change will be historic. ‘PC Guy’ will switch to a Mac,” Hambi writes. “What a perfect set up for Apple to show Windows virus weary PC users how easy and wonderful a digital life can be when you switch to a Mac than having ‘PC Guy’ actually switch to a Mac.”
Hambi writes, “Don’t tell me that’s not a brilliant idea. Will it happen? Yes, sometime between the launch of Windows Vista and the introduction of Mac OS X Leopard.”
Full article here.
Related articles:
‘Mac Guy’ Justin Long out of future Apple ‘Get a Mac’ commercials; Hodgman to return for new ads – November 08, 2006
Tech writer says Apple’s ‘Get a Mac’ commercials don’t work – October 16, 2006
USA Today Ad Track poll for Apple’s ‘Get a Mac’ campaign shows above-average consumer response – September 18, 2006
Apple debuts major Mac OS X print campaign with 14-page ‘Get a Mac’ booklet – September 07, 2006
More new Apple ‘Get a Mac’ ads – one featuring Gisele Bündchen – seen in Apple Retail Store – September 05, 2006
Critiquing Apple’s new ‘Get a Mac’ ads – August 28, 2006
Apple debuts three new ‘Get a Mac’ ads – August 27, 2006
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
Apple: ‘Get a Mac. Say ‘Buh-Bye’ to viruses’ – June 01, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
The movie is called “Live Free or Die Hard” (not Live Hard…).
And yes, it’s a the next installment of the Die Hard movies.
http://imdb.com/title/tt0337978/
Why not just run snippets of this?
http://www.apple.com/macosx/leopard/timemachine.html
Let the world know, not just the choir.
How about Hodgman talking to himself, as both Mac and PC?
>>John Hodgman was originally cast as because he is goofy looking, and plays the part of a buffoon …
Ndelc – Of all the reasons Hodgman was cast, I don’t think “because he’s goofy looking” was high on the list. He’s got cult appeal from his appearances on The Daily Show and his “know-it-all” stand-up character. But am I the only one who thinks Long and Hodgman are dead-ringers for the young Steve Jobs and Bill Gates??
I’m not saying that won’t happen, but I call BS if it does. As I pointed out the other day, the actors are playing computers, not computer users.
Your comment is a great example of a geek, thinking in absolute logical terms, trying to reason about real life. And failing…
So what if the guys played computers, not users? The PC computer playing guy can simply start playing the Mac computer playing guy. It would be a great metaphor for “switching”, and everyone would get it.
Except geeks of course.
And, as a clarification. While the do say “I’m a mac” and “I’m a PC”, the two characters DO NOT play a Mac computer and a PC computer.
Instead they stand as symbols of the Mac and the PC experience, encompassing the hardware, the software and the mentallity of the end user.
If he becomes a Mac, is this OS X going head to head with Windows?
Come on MDN, your own readers were suggesting this as soon as Justin Long got dumped. Why give Bambi the perceived credit for coming up with this idea – like she’s trying to do.
If it happens she’ll say “woohoo! I thought of that first!” Bollocks of course.
Mike writes: “But am I the only one who thinks Long and Hodgman are dead-ringers for the young Steve Jobs and Bill Gates??”
Yes, you are.
Darn – too bad about losing Justin Long – he was the best part of the ads.
However – the idea of PC switching to Mac is brilliant. Looking forward to the new commericals.
G-Spank you found your dummy then.
Welcome back.
Maybe when they announce Leopard, they’ll start running something new…
MIsleading title. “Mac guy” wasn’t dropped, HE LEFT.
foljs and lurker_PC get it.
You think the average computer user is gonna analyze to any degree?
Also- forget showing the OS.
That’s not what advertising is about.
“Huh? How can he switch? HE’S A PC! The point of the ads was to heap abuse on the PC itself, not on the users, by having the actors embody the machines! “
The point of the Ad would be, Mac, PC, Same hardware, same thing.
He’ll do it at the point Apple starts pre-loading Vista, some time next year.
As has been pointed out here, and Vista kinda demonstrates, the “geeks” are thinking too hard!
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Bring back Giselle. She was great. That’s my favorite.
…zzzZ
Apparently Justin Long is coming back to do some Christmas ads with Hodgman, so this isn’t the last we’ve seen of the Mac guy.