In response to Troy Wolverton’s piece yesterday for The San Jose Mercury News that tired to say that Apple will have a harder time differentiating itself from other PC makers now that it has Intel chips (we covered it here), Jon Fortt blogs for Business 2.0, “Apple won’t have a harder time differentiating itself from other PC makers now that it has Intel chips. It will have an easier time.”
Fortt writes, “Here’s why: In the past, Apple suffered because its PowerPC chips had a numerical disadvantage against Intel-based machines. Intel’s megahertz and gigahertz numbers just looked better. Even though Apple tried and tried to combat Intel with marketing, it didn’t have much success.”
Fortt writes, “By switching to Intel, Apple has taken the chip issue off the table. When people are comparing a Mac to a Windows PC, the main things they’ll look at now are design and operating system. Design is clearly one of Apple’s strengths, and its current crop of ‘Mac/PC’ commercials seek to cast Mac OS X as a cooler, more creative, more virus-free platform.”
“The switch to Intel is allowing Apple to focus attention on the things it always wanted to be its differentiators: design and software. Those are the things that have allowed the Mac maker to charge a premium for its products, and post margins that are the envy of the PC industry,” Fortt writes.
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
Related MacDailyNews article:
Oh, how will Apple ever stay distinctive with Intel inside?– October 27, 2006