Apple’s iPod Hi-Fi second only to Bose in revenue share

Jon Fortt blogs for Business 2.0, “Ever since Apple released the iPod Hi-Fi speaker system at the end of February, I’ve been wondering: Will music lovers dish out $349 for an iPod accessory?”

“I called Steve Baker at NPD Group, that master of all retail store data, and he gave me these numbers: The Hi-Fi isn’t about to rule the iPod speaker category, since its 7.8% market share puts it in fourth place behind Bose, Logitech and i-Fusion,” Fortt reports.

“But the Hi-Fi does have this going for it: It’s second only to Bose in revenue share, with 14.5%. Together, Bose and Apple are pulling in half the money consumers are spending on iPod speakers,” Fortt reports. “Not bad.”

Full article here.

More about Apple’s iPod Hi-Fi here.

Related articles:
Stereophile senior editor: Apple iPod Hi-Fi ‘produces glorious sound’ – March 25, 2006
Fortune: Apple’s iPod Hi-Fi delivers ‘big sound from a small package’ – March 22, 2006
Pioneer Press: Apple’s iPod Hi-Fi ‘sets a new standard, the iPod speaker setup to beat’ – March 18, 2006
Consumer Reports: iPod Hi-Fi ‘mildly disappointing’ – March 17, 2006
Chicago Tribune writer: ‘Don’t be duped’ by Apple’s iPod Hi-Fi – March 13, 2006
Time Magazine’s Gadget of the Week: Apple iPod Hi-Fi – March 13, 2006
CNET: Apple iPod Hi-Fi is a ‘box of delights’ – March 09, 2006
Detroit Free Press: Apple’s new iPod Hi-Fi delivers ‘powerful, room-filling sound; mighty tempting’ – March 07, 2006
PC Magazine Editor’s Choice: Apple iPod Hi-Fi ‘this one’s a winner’ (4.5 stars out of 5) – March 04, 2006
Review: Apple iPod Hi-Fi – March 03, 2006
The Inquirer reports on attack of Apple cultists, blames MacDailyNews for inciting ’email fatwa’ – March 03, 2006
CSFB: Apple iPod Hi-Fi a harbinger of things to come – March 02, 2006
Inquirer writer: Apple Mac, iPod users are gullible saps – March 02, 2006
Apple iPod Hi-Fi photos from all angles – March 01, 2006
Videos of Steve Jobs introducing Mac mini, iPod Hi-Fi – March 01, 2006
Apple debuts iPod Hi-Fi speaker system, leather cases for 5G iPod, iPod nano – February 28, 2006


  1. It’s really important, whenver market share numbers are bandied about (iPod, iTMS, OS X, Apple etc.) to think of revenue share as a more important measure, and to think of profitability as more important still.

    GM and Ford have declining but still impressive market share…they purchase it at the expense of revenue share and profits with short-term incentives. Neither company is healthy.

    Apple is growing profitably. Vonnage, TiVo and Skype are growing unprofitably. There are many other examples.

  2. Yeah, $349 isn’t for everyone…but if you are looking at the upper end of the iPod speaker market, the Hi Fi litterally “rocks”.

    I listened to a Bose and HiFi in an Apple store. I fully expected to walk out with the Bose, but after a listen, the choice was clear (and I don’t pretend to be an audiophile with super-human hearing).

    Bottom line: My wife and I love the HiFi…even at the $349 price.

  3. regardless of how many I sell, if I make more money I make more money… this is pointing out that apple’s hi-fi makes the 2nd largest amount of money on iPod speakers. which is more important… selling more product or making more money

  4. Are they talking about iPod “specific” speakers? I would assume so.

    I’m sure quite a bit of money is being spent on speakers/amps etc that are non iPod specific to be used with the iPod.

    I personally just spent $1000 on Sinclair speakers and a small Yamaha amp.

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