The Beeb asks: Would you buy the Apple iTV?

“Apple Computers [sic] has unveiled a device which will stream music and video wirelessly between televisions and computers,” The BBC reports.

“The plug-in hardware is due to be released early next year and has been given the temporary name of iTV,” The Beeb reports.

“Deals have been done with Pixar, Touchstone, Miramax and also Disney – where Apple’s chief executive Steve Jobs is also a director,” The Beeb reports.

The Beeb asks, “How do you feel about this new service? Is broadband helping Apple to compete with the big cable TV companies and DSL providers?”

Tell the BBC your views here.

[Thanks to MacDailyNews Reader “Stoo” for the heads up.]

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  1. It would be nice to have my external hardrive running in my room and have the TV picking everything off of that. I think this option would be great to just chill out on the couch and with a remote pick from movies/music/photos.

  2. Apples sneak peak is a sign of desperation as far as I can see. They think it will convince the studios to come on board. If they have not yet then this will make no difference.

    I am underwhelmed with the anouncements.

  3. Firstly, it’s not going to be called iTV, as well as being clearly stated as such it’s obvious it’s a codename just from the construction of it.

    Secondly, this or any similar streaming device is not meant to replace cable, satellite, dvd etc, its just another source. You can get downloaded movies if you want, music, photos etc. In time, sure all content may become computerised from some central houshold hub or off the internet, but the technology isn’t there – for Apple or anyone else.

    I would love to be able to plug in my screen to a device and then access all my media from any room in my house but the infrastructure isn’t there. Broadband couldn’t handle all that content. If I wanted to stick the tv on and just have it playing in the background it would kill my internet connection, plus it wouldn’t be live or as good quality. For fixed content, which to a certain extent TV is then a method by which it’s actually transmitted to everyone at the same time makes sense. For on demand this device (and others like it) will have their place alongside dvd, blu-ray, hd-dvd, rentals.

    Apple aren’t trying to do a Microsoft and take over every aspect if the living room. They no that it’s realisitically possible on a technical basis and that people won’t commit to it on a large scale. What they’re offering is a simple, reasonably priced, high quality product that begins to bridge the computer/tv divide. It won’t do everything but it will do what it does well.

  4. First, I will probably buy one, but not immediately. here’s what needs to happen in my mind:

    Really good DVR software will need to be developed for Macs that could work with Front Row. I would love to see Beyond TV ported to the Mac. That is then installed on a Mac Mini, which is installed with iTV box. (They don’t have the same footprint by accident).

    Once you have your Mini (with DVR capability) and your iTV, you know have an Apple Media Center.

    And you still have the option of wiring the two together for HD transfers instead of relying on wireless.

  5. To Chris:

    iTV is just a codename… And some wanker british journalist was already moaning about how Apple wasn’t paying attention to the British market with the name iTV. It’ll be marketed as something better thought out.

    To All:

    I think the iTV concept is a good one. It’s much better than previous Computer to Settopbox streaming devices, because iTV is fed (painlessly) from iTunes. I would buy one… but I don’t own a TV!

  6. Are the BBC worried that services like the iTV will disrupt their monopoly?

    Their (Windows only) internet TV service has been well publicised in the UK. As yet there is no Mac version, despite paying my licence fee for the past 15+ years, and the BBC dedicated to servicing ‘minority’ interests.

    I very much doubt there will be a Mac version, or any cooperation from them with Apple (hence no BBC content on the iTMS (iTS)), despite the fact that the BBC is a well known supporter and PR regurgitator of Microsoft news.

  7. Those that want a DVD and/or hard drive can just buy a Mac mini. By the time you add those things you are at that cost. Hopefully Apple will listen and add a couple of ports to the mini. I have no need for the DVD drive since I already have a DVD player and am switching to a digital media lifestyle. Having a hard drive that syncs to my computer or acts as a server would be nice though.

  8. There seems to be a Bush attitude towards Apple. “You’re either with us or against us” kind of thing.

    Well, I think the whole movies thing sucks. I think the iTV as described is a perfectly decent capable device that doesn’t do anything useful. I see it adding a device rather than replacing a device. iTunes turned my CD collection into an archive and my CD player off.

    I just don’t see iTV in this guise doing that. Or rather I don’t see it happening unless there is something radical changing at the server (mac) end of things (may happen in January release). If the Mac can accept input from a bunch of media devices (Cable, satellite), can rip DVDs to a library (never gonna happen), can switch an distribute those sources via Front Row through iTV, then I think a lot of people would be interested. With this, I think it’s dead in the water.

    Now that doesn’t make me Osama to Apple’s Bush, it just means I think this idea sucks.

    I’ve been wrong plenty before of course, and may well be this time. I thought the mighty mouse was a terrible design, but having used it and switched off the buttons I was triggering accidentally, apart from not being able to clean the ball effectively, I love it. I thought the Mac and OS-X would have taken the consumer world by storm by now, but it’s taking a lot longer than I’d hoped.

    I think video was added to the iPod not because it was needed – people use it as a music player primarily – but simply because without it, people would buy a video capable rival instead (even though they’d never use that capability).

    iTV will be firmly in early adopter territory, and I don’t think it’ll be the winnder either. I think cable video on demand will win.

  9. gagravaar said:

    I very much doubt there will be a Mac version, or any cooperation from them with Apple (hence no BBC content on the iTMS (iTS)), despite the fact that the BBC is a well known supporter and PR regurgitator of Microsoft news.
    You’re being unfair on the BBC here. They religiously report Apple news, way more than its market share would deserve. There current coverage of iTV is a case in point. Secondly, if you’ve ever watched a drama they’ve commissioned, the computers are almost always Apple’s. That said, they do try to maintain some level of independence, so you admittedly don’t see the same level of Apple fanboy drivel that you do on this site.

  10. I don’t want to run a computer and a TV just to watch a movie.
    You won’t just be watching a movie, you’ll be watching all the movies you’ve bought or ripped to your iTunes library. Not to mention browsing your music and photos too. An AV jukebox sure beats rummaging through your DVDs and CDs.

  11. I want to want to buy one… We’re just going to have to see what the final product has to offer.

    What I’d almost rather see is Apple get rights that allow purchasers of video content to burn the content to DVD. Its driving me nuts that I have to figure a way to interconnect my Mac to my entertainment system just to watch my purchased tv and movie content down there.

    That’s really all I see the “iTV” box doing for me, and that’s cool, but… Why not just let me burn the content and watch it on my DVD player?

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