“The PC versus Mac debate has once again been ignited, this time in a campaign to raise awareness of the plight of teachers in Australia reporting a dwindling level of support for Apple laptops in schools,” Louisa Hearn reports for The Sydney Morning Herald.
Hearn reports, “Greg Sharp, president of the Australian Mac Users Group, said Australian education departments seem to have declared war on Macs. ‘It’s not a publicised war but none the less it’s a fight to the death,’ he writes on the Ausmug website.”
Hearn reports, “He said many teachers had come to rely on Apple Macs as teaching aids and were unwilling to move to the PC platform and sacrifice the specialist education tools and software available on the platform. However maintaining these laptops was proving increasingly difficult, he said. ‘Defence Forces and Secret Service organisations throughout the world have embraced Macs because the Unix core gives them much greater inherent security and virus immunity. Yet if those in charge of the Department of Education & Training have their way Macintosh computers will disappear from Australian schools,’ he writes.”
“According to Mr Sharp, he was first alerted to the situation by teachers in WA, but had since unearthed wider support problems across other states,” Hearn reports. “In WA, teachers complain of a stalemate between the DET and Apple in renewing the long-established “Laptops For Teachers ” program, while in NSW, there have been reports of seemingly generous schemes to exchange old Macs for new PCs, said Mr Sharp.”
Hearn reports, “IDC’s latest PC Tracker data names Apple as the number one supplier of notebook computers to education markets in Australia in the fourth quarter of 2005. However in terms of overall investment in hardware, the market has become increasingly fragmented with HP, Dell, IBM/Lenovo, Acer all claiming greater market share than Apple this year, said Phillip Allen, research Manager at IDC.”
Hearn reports, “”The Victorian Department of Education said schools in the state had experienced a decline in the use of Apple Macs from 20 per cent usage in 2000 to 7 per cent today. ‘Schools cannot afford to operate a dual platform system and most have opted to go down the PC route due to cost,’ said a spokesperson.”
Full article here.
MacDailyNews Take: What exactly is so difficult about Total Cost of Ownership (TCO)? You’d think that the “educated” would be best able to grasp the concept, wouldn’t you?
Directions for Department of Education types worldwide:
1. Scroll down to the bottom of this page
2. Type in the word “unaffected”
3. Click the “Search MacDailyNews” button
4. Learn
Forget all of the other reasons (better quality hardware and software, the ability to run all major OSes and applications, lower support costs, higher productivity, fun vs. frustration, etc.), Windows’ constant, unending, and costly malware problems alone makes Apple’s Macintosh the only real choice for smart personal computer buyers, regardless of whether they’re buying for schools, businesses, or homes.
Related MacDailyNews articles:
Get a Mac: Viruses, spyware cost U.S. consumers $7.8 billion over last two years – August 08, 2006
Pfeiffer Consulting: Mac vs Windows: Total Cost of Ownership, Productivity and Return on Investment – March 30, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
FBI: Viruses, spyware, other computer-related crimes cost U.S. businesses $67.2 billion per year – February 01, 2006
Windows to Mac switchers: recommendations and Total Cost of Ownership analysis – September 29, 2005
Funny how the rest of the world is finally catching on to the Mac, but school systems – which have known about it for years – are going backwards. Methinks it has more to do with politics than cost or any other excuse they use.
Now that Macs do Windows, you’d think sticking with Apple would be a no-brainer.
Oh, and the fact that Macs are becoming more prevalent in higher education means only the most educated will use Macs (as is already the case).
Dingos got ma baybee
Unfortunately, I think this shows one of Apple’s perennial weaknesses, i.e. it seems that most of the execs who head overseas Apple ops are incompetent, revolving-door boobs. I have the image that these execs would feel right at home at Fry’s Electronics, i.e. they just shuffle around constantly looking busy while in reality they are slacking off from 9 to 5. Then after they’ve put in a prequisite amount of time to pad their resume, they jump ship for another company where they can goof off and delegate even more at higher pay.
Seriously, I think this issue is totally symptomatic of clueless execs running Apple’s overseas operations as they try to piss off as many customers as they possibly can. Certainly, Apple Korea seemed content with sub 1% marketshare during the years that I lived there.
Steve really needs to clean house and bring in really qualified people who are committed to the Mac, who have the idea that selling more Mac is good business!
Well, if it’s important for the kids to use what they will be using when the enter the work force, why not use PCs? After all, in 1974, my high school had a computer for us to learn on, just like we woud use in the work force. Boy am I glad I learned to code Fortran on punch cards. It has come in handy SO many times since then!
hasn’t happened in my school. we have about 150 macs here, and are constantly buying more.
i love the fact that the school uses macs, cause i have a macbook and it makes things alot easier.
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Just to clarify my post above, the reason why this is ultimately Apple dropping the ball is that Apple Australia is clearly letting the whole myth about PCs being less expensive not only perpetuate, but thrive. It doesn’t take much schmoozing and institutional hand-holding to get school admins to realize the folly of going PC-only. Yet, that’s precisely the problem. Apple Australia most likely is offended by the idea that they have to make sales calls to universities and such. Basically, the execs there are still stuck in the “Apple of the 1990s” in terms of their arrogance and lazy-ass do-nothing attitude.
Let’s chuck another Mac on the barbie. She’ll be right.
Apparently ignorance and incompetence isn’t just an American phenomenon.
Ever think that perhaps pricing is indeed the real issue here???
I believe Apple Australia’s pricing policy has been a hinderance to the wider adoption of Macs in the past. I don’t know how many times I’ve recommended to people to buy Macs, only to be told that they’re over the person’s budget.
I remember paying AU$5K for systems which were only US$2.5K. It’s not quite that bad these days, but still pretty bad e.g. $2.5K for a MacPro (ex state taxes), in Oz it’s $4K inc 10% GST) Yes, exchange rates and taxes do play a factor in the price, but I doubt Apple Australia pays US retail prices for their equipment. At current exchange and tax rates, the machine should be ~AU$3600.
Meanwhile, PCs can be had for a lot less.
Outside of the USA, I get the feeling that Apple’s products are still relatively expensive in the respective local currencies, even if the computers are better equipped.
Open Source advocates have seen this before. The usual culprit is Microsoft, who’s lobbyists infest state legislatures throughout the land and I’ll bet they also spew their poison in foreign political bodies. Microsoft will make deals that seem to make heroes out of the politicians and bureaucrats who they corrupt. They will often get legislation passed – which they actually write for the politicians – to lock out the competition by rigging the procurement rules. Dig a little deeper and your bound to find a Redmond maggot.
macromancer, you’re right.
A lot of Aussie kids cannot even read or spell to a decent standard. But I think that is slowly happening world wide. Thanks to the wonders of texting.
As for the Macs. Your’re getting 2 computers for the price of 1 and a half.
There’s a search function at the bottom of each of these pages!?!??
Learn somethin’ new everyday!
But yeah, this definitely isn’t just a problem in Australia. Definitely a politics sort of thing…of course, what isn’t??
>Basically, the execs there are still stuck in the “Apple of the 1990s” in terms of their arrogance and lazy-ass do-nothing attitude.>
I believe that totaly. You have to schmooze-wine and dine EVERYONE in any government office to keep your product to the front. Even more so in the USA. I had to go to Oregon and Seattle just to have lunch with some jerk who was on the take–or I didn’t keep the contract. From San Diego yet!! It’s the same everywhere. Glad I’m retired now.
No worries mate.
LOL, macaholic! COBOL really helps me too. And Ashton-Tate’s dBase and Multiplan and . . . can any of these “IT professionals” spell TCO?
Dumbasses are not hemisphere specific.
I ate at McDonalds today, so I’ll be dumping a Big Mac.
The problem is
1: Apple has no competition to force prices of it’s hardware down and customers remain on Mac OS X.
Mac OS X can only run on Apple hardware.
2: Competition from Windows PC makers is desperate and attractive to limited school budgets. So they can take
advantage of dumb companies willing to sell their hardware for little profit.
3: The greatest threats to Windows is from the Internet and shared files from infected machines, easily fixed for schools.
No internet and floppy drive/USB ports disabled.
4: Most of the business world has standardized on Windows.
5: Apple is a hardware AND a operating system monopoly.
6: Apple’s prices for hardware are competitive, for their limited configuration options. Other companies will sell a PC
without a lot of stuff a customer may not need, reducing the per unit price down considerably.
7: Apple came out with dual core, hot, MacBook laptops that are over $1000 per unit, too expensive and fragile
compared to a $500 PC laptop.
8: Mac’s are too darn good looking (tempting to steal) and fun, when a cheap, no nonsense Dull is preferred.
There is no ugly, ordinary Mac’s.
Apple makes a better computer for sure, I agree. I have plenty and get others up on Mac’s.
The problem is Apple is a good consumers PC for the middle and upper end folks who recognize quality and fashion.
But a lousy computer for the rest in regards for choice, price and school budgets.
It’s like giving a Lexus to the phone repair guy to use for work.
I love my Mac, but I can see why others prefer a DULL. I’m hoping Apple will change and sell more hardware, soon.
Alot of the educational software does not work on Intel Macs. The software is OS 9 and has not been updated. Reader Rabbit is one example. Apple use to have a huge lead but they are going to lose a lot of educational sales if they do not get the software updated for OS X on Intel. I need to use my Intel iMac in XP for most of the educational software for my daughter.
Thanks for sharing, Towertone! But is it a Big Mac Pro? Be careful, they have extra slots. The next chip promises to be smoother. Better for the pipelines.
Aussie! Aussie! Aussie!
oy! oy! oy!
Aussie!
oy!
Aussie!
oy!
Aussie! Aussie! Aussie!
oy! oy! oy!
There is still an attitude held by much of Apple’s sales force, (and many owners) that PC owners should come with hat in hand in a properly aplogetic manner before being allowed to buy the product, as if it is somehow beneath the sales person to actually have to demo the product or explain its advantages.
In other words, the “great unwashed” should somehow beat a path to our door somehow, even if they have never have been told we exist.
Not going to work.
Tell them why we are better, and charge a fairly valued price, and they will come.
But not till that happens.
I always say Aussies are dumbass dirtbags.
re:”I always say Aussies are dumbass dirtbags.”
And so I assume you have great success selling them things when you tell them that?
Ampar
It was not a “Pro”, but they did hold the pickle and cut the cheese.
Class Action Lawsuits; can they be helpful in the case of ignoranct and prejudiced IT staffs?
There’s a case begging to be made here. It is the socially responsible course of action.
Who can, or should, make this case?
I live with a primary school teacher.
Good as she is with children, her ability to use simple math to make decisions of any sort is on a par with a newt.
Hear the sound of grinding teeth.
The problem, once again, is the total lack of accountability in Apple’s overseas operations. It doesn’t matter if Mac marketshare in Australia, Korea, Taiwan, wherever drops from 5% to 2% to 0.5% and lower. It’s like they are little fiefdoms and there is no incentive at all for the execs running those regions to perform. There’s really no unified marketing, no strategy, nothing really…just execs biding their time until their stock options vest, and then they leave for greener pastures.
You can believe that the likes of Dell and HP are going after the Chinese market, for example. What’s Apple doing? Basically nothing. China is producing thousands of new millionaires each year, and certainly hundreds of thousands of upper middle class individuals and families. Yet Apple China’s operations are strained putting out a press release once a year announcing a change in leadership, with more empty talk about how Apple is committed to the market. That’s pretty sad since HP, Dell, and Apple all started on essentially equal footing.
I mean, you know something is screwed up when the likes of GM and Ford are creating strong, desirable brands in China while Apple still hasn’t even made it out of the basement.
The real problem is total lack of leadership and parasitic execs. For some reason, Apple seems to attract disproportionately higher numbers of corporate parasites (just ask anyone who’s worked at Apple for 15 or 20 years). Apple needs to approach each international market like it does in the good ol’ USA – make people responsible, dammit, and give them the tools they need to execute. Stampt out the parasites before their options vest and hire responsible people on no-nonsense performance-based contracts.
That would be a start.
I teach with Macs at my middle school (jr. high school) and even though all three of us computer teachers prefer to use Macs, the school is switching to PC’s. We’re switching because the principal prefers the PC format. Stoooopid! No?
To Mark:
I’ll bet the principal will have a fit when the first BIG IT support bill comes in after the switch. Oh, you can also look forward to days where some students will not be able to participate due to machines that are not functioning. It happened to ME a few times while taking a class in AutoCAD. The brilliant IT staff did not purchase enough licences, plus one day the software server was down and we read from our textbook instead!
And if the principal has a problem with the IT costs, just tell HIM/HER to waste a few days fixing machines loaded with malware, viruses and registry hiccups. I guarrantee the principal will dread every minute of it.
“Dingos got ma baybee”
The Dingo was framed.
Well, the Toronto Board is all Pc based and no longer support macs. This is what I’ve heard from a friend who teaches. They have now centralized everything to control malware and virus. All computers are networked…so you could be in a different school and still access your files.
the only way they can keep macs in their school is if the department budgets for it. And since my friend teaches music, they want the teach the mac platform and recognized softwares such as Garage Band…etc…
this pisses me off. but the fact that its been brought out in the open is at least a start to rectifying the problem.
I think these bozos should be trialed for the mass genocide of young minds.
I think apple need to be more aggressive in the education market and view the whole sector as a future investment rather than the current profit that they look for in the rest of their markets.
if you open kids up to macs when they are young, theyll stick with them.
why try and get people to change when you can get them hooked on the real thing early?
Luckily, I’m from a school whose IT staff loves Macs. It has a contract with Lenovo supplying laptops to students year 9+, but they can opt to use Macs if they want. In fact, in order to get a PC working on their network, the laptops are needed to be taken into the help desk, where they’re fitted out.
Mac users are simply directed to a page on the Intranet where a few easy instructions are followed for complete configuration.
The line to get into the help desk can become quite long…
@ Larry
“A lot of Aussie kids cannot even read or spell to a decent standard.”
where are u ripping that from. do u have proof?
@ rob
“I always say Aussies are dumbass dirtbags.”
wth is your problem. y dont you go out and get a life. find something useful to do. and stop spamming our site with your useless, meaningless and derogatory posts.
@ notatotalsucker
well said. i totally agree with you.
a 30gig video iPod is $299 (US), and $449(AU). (an exact conversion would be $391(AU).
I never noticed the search facility on MDN either…
Now I see why, it doesn’t seem to work..
Put in “sputnik”…and it found nothing!
(I wanted to relive the gags and see how wrong it’s going for him!)
For years I referred people to Mac vs. PC …
a website born of the frustrations of school boards
or business administrators being influenced to buy
PCs by their own IT departments, who saw in the
problem-plagued Microsoft platforms an oppor-
tunity to keep themselves and friends employed!
I hope readers express appreciation to John Droz.
At the 35,000 commuter-student University of
Houston’s central campus (whose IT department
has walked bass-ackward into the 21st Century
making all the usual pro-PC mythologies), I have
been told the chief problem is a predatory marketing
scheme imposed like blackmail by Microsoft: they
charge a user license fee for all Microsoft software
that makes Apple computers with MS Office and I.E.
cost as much as Windoze computers. So, for ex-
ample, the giant newly remodelled campus library
has not a single Mac, but hundreds of D<strike>E</strike>uLLS for
general student use. 90%+ of UofH students never
get to use a Mac. Other than in the usual places
(Communications Dept., Arts & Humanities, Archi-
tecture (for school newspaper, graphic arts, visual
arts, etc.), computer labs don’t have them (basic
“core curriculum” courses like introductory com-
puter programming use only PCs). The School
of Business uses the myth that all businesses use
Windoze to excuse having no Macs in their com-
puter labs. The downtown campus (which uses the
same excuse) has had no Macs.
Since HP (former Compaq) is nearby north of
Houston and employs many in this area, the local
governments did the politically expedient thing by
standardizing on their computers through several
mayoral administrations (and we all know what the
shoddy breakdown-prone Presario did to keep
repair-department personnel employed). Dell,
of course, is also a “Texas” company, so we “must”
support local economy ;-( So, in the USA’s 4th-
largest city, it’s the same as in Australia.
I’m betting some technological breakthrough
(akin to flash memory replacing all spinning HDs
in a few years) in nanotechnology will render it all
moot sooner than we think (I’m holding out for
“Pennies per Petabyte”). In the meantime, Apple
marketing in Oz, CPR, India, even for Brasileiros,
will continue to “tread water in a MS quicksand”
if they don’t get aggressive in getting the cost-
accountability factor publicized until Apple is
a household word meaning “value”!
Despite all the other valid (some not Re:Dingos got ma baybee) arguments put forward, Apple Australia when compared with the US is a complete pain in the BBQ to deal with from a corporate point of view. Resellers get a rough deal and univerities get a rough deal, so I’m not at all surprised the various education depatments are favouring manufacturers of windoze boxes that frankly are prepared to do cartwheels for IT depatments.
Chilled Aussie Brains, Boz, et. al.
I think these are perspectives that are probably real, and more or less first hand.
Apple has never been a corporate friendly company, especially overseas. They really are targeted at the medium and high end personal consumer market, and always have been. The antogonism for Apple Inc., and for Apple users is that, in the real world, their hardware and software are really second to none, and they make nearly perfect industry grade desktop machines – and not just for the visual arts industries. Apple even goes so far as to make good quality servers and network storage devices. The crazy thing is that, no IT professionals are being educated/trained into installing, servicing and operating these products. On the other hand, every IT pro coming out of college or trade school is thoroughly indoctrinated into the “art” of providing all levels of professional grade support for anything Windows. Yes yes, I’m fully aware that you can buy your training and certificatin directly from Apple, but the fact is that, this universal brain washing starts in secondary and higher education, and the brainwashed IT managers that come from our technocommunist educational systems in turn maintain the washed brains of nearly all industries on the surface of the planet.
I really wish we’d all get over this Apple vs. MS, and Dell vs. Apple stuff, and realize that what the world needs, computing-wise, is not Apple or Dell or MS – ITS COMPETITION. That is the real problem. How’s real competition going to come to the PC market place for the first time ever? Only when MS is “normalized” or eliminated.
About the Australian situation – I say let them completely dump Macs, in five years maybe MS will not be literally ruling the world like it does today (because we let it), let the real costs of NOT running Macs be then analyzed, and thereafter, let the right thing be done.
I have two boys (6yrs & 10yrs) in a private school in Sydney. Back in 2003, being new to the area, my wife and I did the rounds visiting many schools before settling for this one (we had quite extensive criteria to work through). Saw a number of public and private schools kitted out in a big way with (at the time) brand new very high spec PowerMac G4s and eMacs. Selected this school even though it was NOT a Mac shop and it is a gone case really, as they’ve just upgraded their estate to HPs.
I am a committed Mac user and have owned or used Macs since 1984, Newtons and now iPods. Introduced the Mac into a professional services firm and continue to use it quite transparently as a management consultant in a world where all my clients are Windos based.
In visiting these schools, I always spoke to the Heads of IT. Well, it comes down to a mixture of institutional and people stuff like:
> the policy of the State’s Department of Education
> the business world down under being well and truely Windos (sad really)
> as a consequence, parents buying work peecee boxes for the home
> the availability of not just software but the commercial terms and bundles
> and a key point: the personal preference of the ‘Head of IT’ in the school… Diehard MacHeads went for Macs. The rest went ‘baaa…’ and followed the herd
But ultimately, technology in the education space is big business as you will note from the two paragraphs below:
“The 2002/2003 NSW Budget will provide a massive $963 million over the next four years for technology in NSW schools and TAFE colleges to upgrade access and provide greater local support to public schools.
This will include $390 million in new funding and $247 million over four years for a new broadband system to speed schools’ and TAFEs’ access to the Internet by up to 30 times by December 2003.”
Now that is a big pie, isn’t it? See full article: http://www.det.nsw.edu.au/ministerial/yr2002/nov/compskills.htm
If you read it, you will note that Apple, along with HP, is listed as a generous industry sponsor.
So what sort of future should Apple shape in order to come back as a force if at all? Be clear, Apple has a choice in everything it does. So here’s my tuppence worth:
> Deal with the knitting. Get the fundamentals right. Capitalise on the UNIX stuff and integrate the Mac back into business and I am talking business and not just the ‘creatives’
> Keep the pressure up on innovation. Continue to re-write the rules and wrong-foot the competition
> Check the ego at the door and… well, pick up the Newton and deliver it back to the world as a truly advanced piece of personal computing. Build a phone into it if necessary but make it happen as a device for… see next item:
> Create an appealing device (like as appealing as an iPod is today) with high ‘utility’ value for the white collar masses in the world of business. A Newton on 21st Century steroids. IT departments of the future will not have estates of PCs in their businesses as workers will arrive at work with their own computing devices that simply recognise and set their context based on whether the user is at home near a domestic Airport signal or in the office near a corporate network. A friend of mine already takes his personal laptop (with wireless broadband) to work in addition to having a PC provided by his employer simply to deal with his personal life as it develops: he uses his personal machine to check personal emails, trade shares, on-line banking etc
> Read (or re-read) Seth Godin’s Purple Cow. Apple clearly has the ability to make Purple products (substance); launch and deliver them in a Purple way (form). And this bit’s mine: now Apple should seek to become a Purple company, inside and out. Get rid of the dross and the mediocre. Get the governance right (think about the recent scandles about share options and cheap labour). Deal with the people – right people, doing the right things, in the right way (to quote Jim Collins).
As for my boys, it’s going to be frustrating but they’re going to, like me, learn to adapt and be ‘OS ambidextrous’. But using a Mac is still so much like using your right hand (if you’re right-handed – left if you’re not) to naturally do things like write while using WinDOS is, well like using your other hand in a clunky, clumsy sort of way with no finesse or fine motor skills…
Toys are back in the pram!
It’s all about the folks in IT departments desperately wanting to preserve their jobs without having to learn anything new to serve anyone but themselves. It has little if anything to do with ‘the educated’ or providing a sound educational experience for students or allowing teachers to use their technology tools of choice on the front lines. As if our American educational system wasn’t bad enough already, now we have to contend with IT facists dictating what software and hardware is able to be used in an individual teacher’s classroom on through entire school systems. Academic freedom -bah! IT professionals in education systems, whether public or private, should approach their work as a service to those who have trained to be educators, not the other way around. Mr. Peabody (below) whacks the IT mole on the head…
This guy’s job is worldwide marketing-
http://www.apple.com/pr/bios/schiller.html
LinuxGuy and Mac Prodigal Son:
Great post. I wholeheartedly agree.
Plug:
Thanks for your post too. I tend to agree with your posit that Apple should release a new device that captures the hearts and minds of the white collar worker. The equivalent of an iPod (as in form, function and desireability) but with business functionallity. A trojan device such as this could certainly help to wake the slumbering ignorance of mainstream business. How can Apple hope to grab any mindshare in the professional sphere when its characterised as a quaint, proprietry company whose users are too stupid to use anything but a single button mouse?!?
FUD, politics, executive incompetance, US centricity, and M$ corruption… Viewed through this lens, its amazing that Apple is still even a player.
“Defence Forces and Secret Service organisations throughout the world have embraced Macs”
May be this is the problem. Just imagine all IT people who got kickout of these organizations for pushing PC are now find refuge in less paying but still run by uninformed administrators where they can sell their FUD.
Re: Comment from cluster8
I could not agree more. Apple wrote the book on using various items of existing technology as well as ideas (it’s in their corporate DNA: think Xerox PARC and WIMPs), innovatively bundling them into one cool piece of aesthetic design (iPod) with a serious industry shaking backend (iTunes) to usurp the dominant player in a specific space (Sony Walkman and more to the point, Sony Music) and deliver a seismic moment to an entire industry (music/video making and distribution – seen the recent troubles over at Tower Records?). All this based on something really simple yet deep: delivering to the user ‘real utility’ (think Economics 101). Having written the book in that space, Apple has the choice to repeat the model over in the much larger business space with devastating effect.
Re: Comment from ‘s’ appearing after the one from cluster8 about how “Defence Forces and Secret Service organisations throughout the world have embraced Macs”.
Now here’s a thought: to be successful in business, find a niche then dig deep and exploit it to the point where you are the No 1 or No 2 player in that space. But don’t get complacent as the others lower in the rankings are looking to take you out. So keep wrong footing them by innovating faster (think OODA loops from Boyd). Apple again has a choice: tune in and take this space. Or as Stormin Norman said: get inside the opposing force’s decision cycle.
Re: Comment by LinuxGuy and Mac Prodigal Son
Spot on! Having had their run-in with the DoJ and the EU commission, I hear through the grape vine that MS now hand out ‘points’ to corporate buyers of their product. These can only be cashed in against future purchases of their products thus locking customers in and creating ever-longer annuity streams and so protecting them from competitors. Anyone in the know on this? Why else would large businesses with policies for dual sourcing critical supplies NOT dual source in this specific area of procurement and especially at this time of viruses, war and strife?
Information Technology is an expensive game and the CTOs and CIOs have a buddy in the CFO who has a natural tendency for cost cutting but guess what – he doesn’t have a Mac on his desk. The COO just wants to get things done and the CEO has to keep all these guys aligned and headed in the right direction. With the exception of the world of the ‘creatives’ none of these characters have any affinity towards Apple. In their eyes, it is an irritating distraction. They are now entrenched and won’t move unless forced to by a sound ‘business case’ or a catastrophe.
Time to get real and to ‘Think Different’ Apple! Time to think about developing and delivering a seismic moment into the world of business that creates such a case. Back to my earlier post where I suggest that in the future, businesses won’t necessarily want to own their estate of peecees… They certainly don’t own all the cars their staff drive to work in so why the desktop?
To “AnAussie” —
Is your response irony?
>@ Larry
>”A lot of Aussie kids cannot even read or spell to a decent standard.”
>
>where are u ripping that from. do u have proof?
Do “U” have capital letters where “U” come from?
“R U” afraid to use two question marks in a row? (“interrogatories,” for you, I guess)
>@ rob
>”I always say Aussies are dumbass dirtbags.”
>wth is your problem. y dont you go out and get a life. find something useful to do. and stop spamming our site >with your useless, meaningless and derogatory posts.
Ah! Irony at its finest!
(I hope.)
@ notatotalsucker
well said. i totally agree with you.
a 30gig video iPod is $299 (US), and $449(AU). (an exact conversion would be $391(AU).
hello,
Thanks for your post too. I tend to agree with your posit that Apple should release a new device that captures the hearts and minds of the white collar worker. The equivalent of an iPod (as in form, function and desireability) but with business functionallity. A trojan device such as this could certainly help to wake the slumbering ignorance of mainstream business. How can Apple hope to grab any mindshare in the professional sphere when its characterised as a quaint, proprietry company whose users are too stupid to use anything but a single button mouse?!?
======================
happy123
=======================
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hello,
Thanks for your post too. I tend to agree with your posit that Apple should release a new device that captures the hearts and minds of the white collar worker. The equivalent of an iPod (as in form, function and desireability) but with business functionallity. A trojan device such as this could certainly help to wake the slumbering ignorance of mainstream business. How can Apple hope to grab any mindshare in the professional sphere when its characterised as a quaint, proprietry company whose users are too stupid to use anything but a single button mouse?!?
======================
happy123
=======================
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