Report: Apple MacBook shipments stronger than expected; 15-inch MacBook (not Pro) model planned?

“Sales of Apple Computer’s Intel Core Duo-based MacBook laptops have been stronger than expected, boosting monthly shipments of 13.3-inch MacBooks from Taiwan-based Asustek Computer to about 120,000 units in June, up from about 100,000 units when the company started shipping the new computers in April, according to sources at Taiwan-based notebook makers,” Celia Lin and Steve Shen report for DigiTimes.

“Shipments will continue to increase in the second half as Apple’s competitive pricing for MacBooks will continue to stimulate demand. For all of 2006, Apple may deliver two million iBook and MacBook laptops in addition to one million MacBook Pro notebooks, the sources estimated. If realized, Apple’s notebook sales in 2006 would represent a 39% increase from the 2.16 million units shipped in 2005 as estimated by IDC (International Data Corporation), the sources indicated,” Lin and Shen report.

Lin and Shen report, “Other sources indicated that Asustek’s shipments of MacBooks already reached 300,000 units in June, up from 200,000 in May and 100,000 in April, according to a July 3 Chinese-language Commercial Times report… Sources contacted by Lin also noted that Apple may expand its MacBook family by introducing a 15.4-inch widescreen lineup.”

Full article here.

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Related articles:
MSNBC’s Krakow: Apple’s MacBook ‘the best notebook computer I’ve ever used’ – June 28, 2006
The Washington Times: Apple’s new 13-inch MacBook ‘is one powerful, affordable Mac portable’ – June 23, 2006
Apple offers special deal prices on select Apple Certified MacBook, MacBook Pro models – June 20, 2006
Review: Tom Bihn ‘Smart Alec’ backpack for Apple MacBook and MacBook Pro models – June 19, 2006
IT Business Net reviews Apple 13-inch MacBook: ‘Insanely great value, Strong Buy recommendation’ – June 13, 2006
Computeract!ve: Apple MacBook ‘the best of both worlds’ – 5 out of 5 stars – June 13, 2006
Washington Post: Apple MacBook leaves iBook in the dust – June 11, 2006
Mossberg: Apple’s new MacBook surprisingly inexpensive, offers vastly superior Mac OS X – June 08, 2006
Time Magazine on Apple’s 13-inch MacBook: ‘Dell and HP should be very worried’ – June 07, 2006
Thurrott: Look at Apple’s MacBook and ‘you might just find your perfect notebook’ – May 31, 2006
CNET writer won’t buy Apple MacBook because it lacks 2nd mouse button (uh, two-finger right-click?) – May 30, 2006
Personal Computer World review: Apple MacBook – May 22, 2006
Amazon offers US$100 and $150 rebates on Apple MacBook and MacBook Pro models – May 22, 2006
Ars Technica reviews Apple MacBook – May 19, 2006
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Analyst: MacBooks are best consumer notebooks Apple has created, sure to be big winners – May 18, 2006
Apple’s new MacBooks are mobile HDTV media centers – May 17, 2006
Analysts expect Apple’s new MacBook to drive market share gains in near future – May 17, 2006
PC World: Hands on with Apple’s new black MacBook running Mac OS X and Windows – May 17, 2006
Analyst: Apple’s new MacBook costs a bit more than iBook, but will sell strongly – May 16, 2006
Close-up Apple MacBook photos (keyboard, glossy screen, and more) – May 16, 2006
Apple debuts new 13.3-inch widescreen MacBook; replaces both iBook and 12-inch PowerBook – May 16, 2006


  1. When the new ‘Mac Pros’ come out this year and the iMacs have been updated, the combined sales of Apple computers will reach new heights and the analysts wont just be influenced by sales of iPods.

  2. Apple seems to have replicated the problem it had with product line differentiation with the G4. The iBook and the Powerbook had very similar specs by the end. Now with Intel, the only difference is screen size and integrated graphics. A 15″ MB would knock out one of those pegs.

    Is there anything they can do to the MBP line to beef it up? I see them switching the MBP line to new chips so that speed, and graphics are its selling points.

  3. Well, okay if the MacBook Pro processors are upped to the 64-bit Core2 Duo (whatever it’s called) when they’re available and the MacBook stays with the current CoreDuo processor. This kind of move would really differentiate between consumer and Pro laptops.

    Yeah, 15″ with the integrated graphics card. Brilliant.

  4. I want a 8-10″ MacPDA with a touch screen and a single CPU/integrated graphics digital optical/analog port and a completly flash based drive/memory.

    No hard drive, no cd drive, great battery life.


  5. It is all about price points! Look, you go from $1499 MB to a $1999 MBP…come on thats $500! By this fall, I think they will come out with a 15.4″ MB. All the 13.3″ MB will come in black and white. and the low end 13.3″ will fall to a price point of $999. The low end of 15.4″ will be $1399. Would anyone want to take a guess on the specs to the 15.4″ MB!?

  6. If Apple is thinking of expanding its current product line, then it should make a smaller MacBookPro – something around 12″ would be nice. The 12″ Powerbook was the best Apple laptop IMHO. I’d buy a new Apple laptop tomorrow if there was something in the Pro line that was smaller than 15″.

  7. Charko:

    I realize that. I was just disputing the so called “source” of the article. I certainly would like to see Apple outpace the rest of the computer industry in sales, and surpass the 5% share this year. I think it is possible to double the market share.

    However, I would like to see reliable figures. I’ll wait for Apple to release its quartarly numbers before I break out the champagne.

    As for new MB form factors, I doubt that Apple will go for a bigger MB. Smaller, may be.
    A 10+” tablet notebook would be my wish-come-true!

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