Apple to open retail store in Italy in September

“Apple Computer plans to expand its retail operation to Italy this fall with the opening of a large retail store in Ponte di Nona, a rural area some 15 kilometers east of Roma,” Prince McLean reports for Apple Insider. “People familiar with the company’s international expansion plans say the store is slated to open this September in the Roma Est shopping plaza, which is currently under construction.”

“Although the Apple Store Roma will not flaunt the company’s largest retail footprint — typically reserved for flagship locations — it will conform to the second largest layout and span two floors, these people say,” McLean reports. “Inside, Apple will reportedly offer its typically array of products and services, which will include both a Genius Bar and Studio… Italy will mark the fifth country to which Apple has expanded its retail presence.”

Full article with photos of the Roma Est shopping plaza here.

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9 Comments

  1. Nonsense! Don’t pay attention to these stupid rumors. There are several other places in Europe who are far more saturated with the Mac culture and there are no stores there. This doesn’t make sense.

    If anything, next Apple Stores in Continental Europe will be in Germany, Netherlands and may be France. Italy and Spain are poorer than all of the above mentioned and there’s a lot more corruption in Italy than Centeral and Northern European nations.

    Only Europe ignorant people can believe this crap.

    C’mon Apple Stores, we’re waiting for you in Germany. Netherlands will be fine, too!

    movement: “The Mac movement is growing in Europe!”

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