Apple launches free computer take-back program

Apple today announced the launch of its free computer take-back program, offering US customers environmentally friendly recycling of their old computer when they buy a new Mac. Beginning today, the Apple Store and Apple retail stores will give US customers the option of recycling their unwanted PCs, regardless of the manufacturer.

When a customer chooses to participate in the program, Apple will send an email with instructions and a label for free shipping and recycling. Customers simply package their recyclable equipment and attach the label provided. All equipment received by the program is recycled domestically and no hazardous material is shipped overseas.

Apple’s recycling programs have processed more than 21 million pounds of electronics worldwide since 1994. Apple continues to offer a free iPod® recycling program through its US retail stores, providing environmentally friendly disposal of any unwanted iPod and a 10 percent discount on the purchase of a new iPod. The company also operates a free drop-off recycling service at its headquarters in Cupertino for used computer systems and home electronics.

Apple’s free computer take-back program is offered to customers in the 48 contiguous United States.

More information on Apple’s recycling programs and industry-leading environmental policies is available online at http://www.apple.com/environment

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Related article:
Apple offers free computer take-back recycling program – April 21, 2006

17 Comments

  1. … the switcher marketing campaign becomes “The Ditcher” marketing campaign. “Ditch your old PC right here for a new Mac.”

    Only problem for a lot of Mac users is after they upgrade, they keep their old machines to use as print servers, remote access, etc. Even though they are not your primary machine, they still have many years of good service left. I hope you can get your certificate with no expiration date.

  2. I say sell your very old PB, iMac, iBook or Mac to some dillweed pc user on the cheap and show them that they are using the wrong computer and operating system…. word of the day – show – as in let us Mac/OS X users SHOW the world a real computer / operating system.

  3. “Beginning today, the Apple Store and Apple retail stores will give US customers the option of recycling their unwanted PCs, regardless of the manufacturer.”

    Does this mean Apple USA will recycle unwanted Dell and HP computers only if the user first buys a Mac, a mouse pad, or a gift certificate?

  4. I consult for an organization that still has beige G3s in service. They have been used so much the keyboard space bar has a “dent”, a very noticable depression worn into it from probably millions of thumbstrokes over the years.

    Nobody makes hardware like Apple!

  5. “All equipment received by the program is recycled domestically and no hazardous material is shipped overseas.”

    If that PC crap was made overseas, why give it a decent burial on US soil? Send it back to Iraq or China for cryin’ out loud.

  6. As an added incentive for current Mac users, how about a rebate/discount scheme for those upgrading from their current machine? (They could call it “New Mac. Cash Back.”)

    It wouldn’t have to be hundreds of bucks to encourage a lot of folks to “trade up” to the new Macintels.

    Or, if you don’t like rebates, how about an Apple Store discount on a new Mac? Didn’t Apple offer a similar plan on iPods a while back?

  7. The question from Being Green
    Does this mean Apple USA will recycle unwanted Dell and HP computers only if the user first buys a Mac, a mouse pad, or a gift certificate?

    was answered in the quote from the article.
    recycling of their old computer when they buy a new Mac

    Apple is NOT offering to recycle any computer ever built for free. They are folding the cost of recycling into the price of a new Mac – not a mouse pad, gift certificate, or even a top of the line iPod.

    You wonder why Macs cost more than your typical PC with seemingly similar specs?
    a) Apple charges for ‘good deeds’ and parts built to finer tolerances
    b) Dell sells disk space so Google and the like can install ‘demo-ware’ and pop-ups

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