“There’s a maxim in the fashion industry that says customers are willing to pay extra for a hot brand name,” Eric Benderoff writes for The Chicago Tribune. “Now Apple Computer Inc. is adopting the fashion strategy by putting a high price tag and its highflying brand on an iPod speaker system that is at best a “me-too” product in an already crowded field. For a price ($349) more expensive than all but the biggest iPod, Apple is promoting these portable speakers as a replacement for traditional home sound systems, which Apple calls ‘a huge stack of speakers’ in sales material. Don’t be duped.”
“To be sure, there is a lot to like about Apple’s speaker system. The iPod Hi-Fi is a model of Apple’s famed design efficiency… It’s all very nice and very Apple. Except for one problem: It sounds lousy. That’s lousy in relative terms. Before any comparison tests, I thought the sound was adequate for a portable speaker system. I knew I was listening to a compressed sound file played through speakers. This is not ideal for enjoying music out loud, and my low expectations were met,” Benderoff writes. “So here’s a better idea. Take the $349 Apple wants for the iPod Hi-Fi and spend some of it on a pair of good headphones. You’ll hear the difference. Then go to Target or RadioShack and buy a cheap set of external speakers to play your music out loud. You won’t hear the difference–and you’ll have money left over.”
Full article here.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
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• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
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• Connect iPod to your television set with the iPod AV Cable. Just $19.
Time Magazine’s Gadget of the Week: Apple iPod Hi-Fi – March 13, 2006
CNET: Apple iPod Hi-Fi is a ‘box of delights’ – March 09, 2006
Detroit Free Press: Apple’s new iPod Hi-Fi delivers ‘powerful, room-filling sound; mighty tempting’ – March 07, 2006
PC Magazine Editor’s Choice: Apple iPod Hi-Fi ‘this one’s a winner’ (4.5 stars out of 5) – March 04, 2006
Review: Apple iPod Hi-Fi – March 03, 2006
The Inquirer reports on attack of Apple cultists, blames MacDailyNews for inciting ’email fatwa’ – March 03, 2006
CSFB: Apple iPod Hi-Fi a harbinger of things to come – March 02, 2006
Inquirer writer: Apple Mac, iPod users are gullible saps – March 02, 2006
Apple iPod Hi-Fi photos from all angles – March 01, 2006
Videos of Steve Jobs introducing Mac mini, iPod Hi-Fi – March 01, 2006
Apple debuts iPod Hi-Fi speaker system, leather cases for 5G iPod, iPod nano – February 28, 2006