Mark Rogers, Apple Computer’s UK managing director, “has good reason to be ebullient,” Graham Stewart reports for The Scotsman. “Apple has recently displaced the PC manufacturer Dell to take the No1 spot in western Europe, with a market share of 15.2%… ‘We’re very pleased with the progress we’re making in education,’ says Rogers. ‘It’s only in the last few years that we have emerged in Europe, and we’re seeing a similar increase in our share in the UK [which stands at 12.5%].’ Rogers says the iPod ‘halo effect’ is partly responsible for this upturn. ‘We’re seeing the iPod being used to deliver lectures to students and it’s also being used in podcasting.'”
“Apple’s success in education is particularly strong in Scotland, claims the dominant Apple dealer here, Scotsys, which recently merged with the Edinburgh-based IT company, the Adventi Group. ‘The uptake in further and higher education for courses based on Apple technologies has been increasing over the last few years,’ says Scotsys managing director John McAleenan… McAleenan says confidence in Apple is at an all-time high, but is nonetheless frustrated by the attitude of corporate IT departments. ‘There is a complete distrust of the Apple platform by IT professionals. I’m fed up with people saying they can’t have Apple in their networks. It’s not difficult, it’s just that they don’t want to understand the technology or they can’t be bothered,’ he says,” Stewart reports.
“Apple is clearly hoping that its recent decision to use Intel processors in its computers, in preference to IBM chips which are now targeted more towards games consoles such as the Xbox, will boost its fortunes in the corporate IT market, but it is likely to be a tough battle given Microsoft’s overwhelming dominance and the mistrust of Apple technology in this environment,” Stewart reports. “Apple is clearly hoping that its recent decision to use Intel processors in its computers, in preference to IBM chips which are now targeted more towards games consoles such as the Xbox, will boost its fortunes in the corporate IT market, but it is likely to be a tough battle given Microsoft’s overwhelming dominance and the mistrust of Apple technology in this environment. Apple’s decision to open its own worldwide network of retail stores is an attempt to change attitudes to its personal computers
Full article here.
MacDailyNews Take: Corporate IT “pros” in general have hitched their wagons to Microsoft. Often in the name of vendor “choice,” they defend their decision, even though, in the end, it almost always results in ultimately depending on a sole vendor anyway: Microsoft. In our experience, IT “pros” will employ almost any convoluted logic to defend their choice, even in the face of overwhelming evidence that they made the wrong one. The Mac is more dependable, more secure, last longer, and the end user enjoys using the Mac more than Windows, which means they’re most likely to produce more since they are not fighting the user interface and Windows issues; this makes Mac users more productive than Windows users overall.
IT people have been given the role of “decision makers” when they should not have that power. If CEOs and upper management in many industries want the upper hand over their competitors, they’d be smart to learn about technology, investigate the Mac’s advantages, take back the decision-making power, and make the best technology decisions for their companies. If that means they’ll have to reduce their IT departments because Macs are less prone to trouble, so be it. Obviously, IT “pros” will not decide to move to the Mac platform if it means their staffing levels and power within the organization will be diminished. The open-minded IT person, one who will seriously consider the Apple Mac option, is a rarity in the extreme. Apple will have an uphill battle breaking into corporate environments unless and until the decisions are made by people focused on benefits to the entire company, not by those who are choosing technology that helps bolster their own job security and power.
Find out more about what Apple Macintosh can do for your business:
• The Apple Store for Business
Mac OS X Business Software
Accounting & Finance
– Accounting & Bookkeeping
– Payroll & Customizable Finance
– Calendar & Contact Management
– Cross-Platform Compatibility
– Communication Tools
– Office Productivity Tools
– Office Suites & Word Processing
– Project Management
– Spreadsheets & Databases
Marketing & Sales
– Design, Layout & Publishing
– CRM & Direct Mail
Data & Network Management
– Remote Access
– Server Management
– Storage & Backup
– Online Collaboration
– Content Creation & Selling
– Web Development
At an Apple Retail Store near you, special presentations and demos for business professionals are held every Wednesday. More info about Business Day here.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
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• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
Related MacDailyNews articles:
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Apple Mac hits #1 in Western Europe Education market – February 02, 2006
Defending Windows over Mac a sign of mental illness – December 20, 2003here.