Apple offers The Postal Service’s ‘Such Great Heights’ music video via iTunes Music Store

Apple has posted The Postal Service’s newly famous “Such Great Heights” music video on their iTunes Music Store for US$1.99. See related articles below for background.

Click to launch iTunes Music Store to see video preview.

[Thanks to MacDailyNews reader “tj” for the heads up.]

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Related articles:
Meet the directing duo behind both Apple’s ‘Intel’ ad and The Postal Service’s music video – January 17, 2006
Apple’s ‘Intel’ ad strikingly similar to ‘Such Great Heights’ music video – January 17, 2006

22 Comments

  1. Someone in iTunes is mysteriously deleting negative comments in the iTunes music store.

    A couple of days ago, there were about 75 reviews for The Best of Will Ferrel with half of them complaining that the $9.99 price was too high.

    Now it is back to 45 reviews with all those complaints gone, if not most of them.

    Go figure.

  2. I don’t like that MDN opened the article with Apple has posted The Postal Service’s *****newly***** famous “Such Great Heights” music video… This song (and the music video) have been around for some time now, and very popular among indie music followers. I don’t think the new intel commercial has made this video popular, but rather showed that apple’s marketing is getting rather lazy.

  3. Alan:

    I doubt anyone in Apple’s marketing department had ever heard or seen the video in question.

    Apple employs an outside advertising agency to create and produce ads. The ad agency hired some lazy video producers who simply re-made the video they had previous produced for The Postal Service (a band that was so lazy, they simply used the name of their mail delivery service for their band).

    It helps if you think these things through before you write.

  4. Wow, This is great PR for the Postal Service.

    They are a great band who just happen to use Macs to make their music. They are probably loving this! I hope lot’s of people buy their video just to see how the new Apple commercial ripped it…umm.. BORROWED HEAVILY from their own..

  5. Postal Service is a great band and they make great music. No one is being lazy here. It’s a win-win situation for both Apple and Postal Service now that the video is in store. Stop making big fusses over small little issues.

  6. professional, mainstream commercial site that leaves up bad reviews of its own products. If you can do that, I’ll show you five dozen that don’t.

    If you want to find why people RECOMMEND something, look at the reviews on the company’s own site. If you want to find why people do NOT like something, obviously Google is your friend.

    That’s business. You don’t look on a businesses OWN site for pure unedited blather, negative included. If the government stepped in and did that it would be censorship, but it’s a business. It’s common practice.

    Heck, Dell shut down whole support forums since they revealed their lack of service.

  7. These are not Apple products that they are selling.

    iTunes in this case is a video store selling 3rd party videos. The customer would like to make an informed buying decision before making a purchase and these reviews are suppose to be of aid.

    Amazon.com, for example, is fair and does not delete negative reviews of the products they sell.

    If they did this, than reviews of products would not be accurately portrayed.

    Why provide this service if it is biased.

  8. What took them so long? This was the very first thing I thought of days back when this story first broke. “Boy, they should be selling this video on iTMS and let everybody get rich before the hoopla dies down.” And if the band had sent Apple an angry letter from their lawyers first, the media hype alone would have guranteed everyone a few more 100,000 video purchases.

    Oh, well. Maybe next time ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  9. Uhm, I don’t see the controversy with this video and the recent Apple ad. The 30 second preview didn’t look anything like the video, not even the same camera angles. Admittedly, there are a few more minutes to the video. However, this is starting to look like some scam to make Apple look bad, similar to what politicians do to each other.

    If that’s the case, then lots of people fell for it by not researching the sources, as usual. I haven’t fully researched it either since I haven’t been able to view the whole video. It still seems like a stretch of the imagination to equate the video with Apple’s ad just because of the same environment. I mean, you might as well refer to Windows as being the same as Mac OS X just because they are on computers.

    This isn’t a rose by any other name, and it’s not even a wolf in sheep’s clothing. Instead it’s more like comparing the Moon with the Earth and saying there’s a lack of originality just because they’re both spheroid and have rocks. You’d have to ignore everything else that’s different to think they are even partially similar, let alone very similar. And yet, chosen ignorance does seem to help make lots of people blissful by giving them an outlet for their misplaced anger. I guess some people will jump on any bandwagon that rolls by, no matter how precariously built.

  10. Yeah, I looked for the video immediately, after Wired ran its first story, both the the band’s website and iTMS. Not available.

    Anyhow, the term should be INFAMOUS, not famous.

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