iPod economy expands into video accessories

“The soaring iPod economy is expanding to video with the first wave of new gadgets aimed at consumers eager to watch their favourite television shows and movies on the portable devices,” Michael Kahn reports for Reuters. “‘There is absolutely no question video is the next big accessory category,’ said Jeremy Horwitz, editor-in-chief of iLounge, an independent online magazine devoted to the iPod and iTunes. ‘2006 is when companies are going to bring their new stuff to the table.’ At least 30 million iPods have been sold since late 2001, giving Apple about 75 percent of the U.S. market for portable music players, and spawning an iPod economy driven by consumers who typically spend about half the price of the actual device on accessories, said Richard Doherty, research director at Envisioneering Group.”

“And following Apple’s recent jump into video, analysts say consumers will start seeing an increasing number of accessories that cater to the iPod faithful who want to watch content using their machines,” Kahn reports. “One of the first of these new products comes from a California company started by former Apple executives who have found a way to turn most iPods into portable video recorders. The iSee 360i allows users to slip their iPods into a slightly bigger box, which contains a 3.6-inch screen, and download video directly from computers, televisions, satellite, or any other analogue source.”

“Some of the other new products introduced at the Consumer Electronics Show include Rochester, New York-based Icuiti’s DV920 video eyewear headset that sells for $549 and displays video in front of both eyes,” Kahn reports. “EMagin’s Eyebud allows users to watch movies from a tiny screen that sits in front of one eye. Eyebud models will be available later this year at introductory prices of $799 and $599, the company said.”

Full article here.

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Related articles:
iSee turns Apple iPod, iPod mini, iPod nano into a video recorder – January 03, 2006
EyeBud to turn video-capable Apple iPod into 105-inch display from 12 feet away – January 03, 2006


  1. The iPod will be an interesting market study some day.

    MS has argued repeatedly about giving the consumer “choice”. Of course, they want to give the consumer choice after they’ve bought a Windows PC.

    Apple has given the consumer choice as well; it’s just at a different point. The choice Apple is giving the consumer is this. You buy the iPod and you get to choose from over 1000 accessories and over 2 million tracks.

    The difference is MS wants the Windows PC to be ubiquitous, while Apple wants the iPod to be ubiquitous. In the end, which choice gives the consumer more choice? Can you buy 14 pages worth of accessories at the Sharper Image if you buy a Creative Zen? Nope. Can you buy 14 pages worth of accessories at the Sharper Image if you buy an iPod? Yes. That’s choice.

    The ability to accessorize is the key, because music tracks, are ultimately, just commodities. What’s the difference if I buy a Coldplay track at iTunes or some Windows store? Minimal.

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