Intel: no comment on Apple participating in ‘Viiv’ entertainment platform

“Looking to boost the number of computers whirring away in living rooms, Intel Corp. on Wednesday unveiled its first list of companies whose products are expected to work with the chip maker’s upcoming Viiv entertainment PC platform,” Matthew Fordahl reports for The Associated Press. “So far, about 40 companies that develop TV, movie, music, gaming and photo-editing products are testing and verifying services, programs and gadgets that will interact with the Intel technology, said Kevin Corbett, an Intel vice president in charge of content services. The goal of the Viiv label, he said, is to avoid consumer confusion and questions over interoperability. It also will ensure the products will work when the PC is being controlled from a distance via a remote control.”

Fordahl reports, “Corbett declined to comment on whether Apple Computer Inc. is participating in Viiv. Earlier this year, Apple announced that it would start using Intel microprocessors in its Macintosh computers, and it also has released entertainment PC-like software for its latest iMacs. PCs based on Viiv, which rhymes with ‘five,’ are expected to be available in a variety of forms, ranging from the size of a stereo system component to a more traditional PC tower. All will run Microsoft Corp.’s Windows Media Center operating system… Viiv is expected to be available in the first quarter of next year.”

Full article here.

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Related MacDailyNews articles:
Is Apple working on a DVR or not? – November 30, 2005
RUMOR: Apple preps ‘Kaleidoscope’ digital hub ‘TiVo-killer’ for January Macworld Expo debut – November 29, 2005


  1. VIIV is meant to connotate “alive” and “vivacious.” Still, there are some other theories holding sway in this great game of Balderdash, such as “a curse in Finnish,” “a desk lamp at Ikea,” a leftover from the Pentium 5, “livid,” “vile,” 64 in Roman numerals, a fast ferry service on the island of Yeu (our personal favorite), a name for Bahasa — the language of Indonesia, and a striped cap polo shirt from Nordstrom. So it’s Balderdash free-for-all, yo — what do you think VIIV means?

  2. “All will run Microsoft Corp.’s Windows Media Center operating system… Viiv is expected to be available in the first quarter of next year.” Matthew Fordahl

    He just answered his own question, unless he just spit out that sentence without thinking, which some journalists do.

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