Apple Computer has dedicated the home page of Apple.com to a “Think Different” tribute to the late Rosa Parks. Apple also has a page with a brief history of Parks’ life and a link to the National Civil Rights Museum.
More here: http://www.apple.com/
And here: http://www.apple.com/hotnews/articles/2005/10/rosaparks/
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Here’s to the crazy ones. The misfits. The ones who see things differently. They’re not fond of rules. You can praise them, disagree with them, quote them, About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? We make tools for these kinds of people. While some see them as the crazy ones, We see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. |
Garth,
That image is from the original Think Different campaign. Apple didn’t make it up for Parks’ death. They were celebrating her while she was alive, too.
Like I said earlier – learn a little history about Apple before you spout off.
Original poster:
http://missingbite.com/details/detail.html?44
Garth is BUSTED!!!!!!!!!! and an idiot.
New photo on APPLE.COM
Here is my version:
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Your version is cute, but it would be totally crass if it were posted on the Apple site.
” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> I think though there would have a whole lot of young civil rights activists back then who would have been plugged into an iPod if they existed.
See the link on the Apple Rosa Parks page for the National Civil Rights Museum. It’s here in Memphis, Tn. Well worth a visit. Come down to the cradle of the Blues & Rock & Roll. There’s still a lot of cool music in the air, good food to eat, places to go and things to do. While you are here you can see the story of the Civil Rights Movement.
May Rosa rest peacefully in a glowing place where all colors are equally beautiful. Thank you Rosa! And thank you Apple for recognizing her.
Absolutely a great thing Apple has done here and I wish to say that for me the works of Maya Angelou are always a great source of inspiration for me.
Thank you Apple, you and us Mac users/fans certainly think different in more ways than just in terms of technology.
I also married a black woman, I myself am white, and I could not be happier!
Sometimes I post things that inflame some and at other times I get inflamed at what others say but the one thing that unites the Mac community is that we ARE different. Another thing that unites our community is the fact that Apple is different from other companies. Of course the company is there to make money but it has a soul that is clearly lacking in other organisations.
I find Apple’s eulogy to Rosa Parks to be yet another reason to say that I am proud to be a Mac user and that in a world crass commercialism it is touching to see a company cares.
When I went to their web site I was moved to see the eulogy. Thank you Apple for being that company.
MDN magic word “yes”
Now I know what to do with my kids during Computers period today.
Think Different
Differently is an adverb, right? Different in this context is a noun. As in short for Different Concept, Different Purpose, Different way of life.
My two cents.
why is the apple slogan, “Think different” on a tribute for Rosa Parks?
Without that slogan, I could take it seriously as a tribute to her.
But, then it wouldn’t have as much of an impact, would it?
Those who don’t believe Apple is trying to attach themselves to Rosa Park are the ones that this ad has really worked on.
Loganson,
In this context, “different” is an adjective. The noun version is “difference.”
B.S. It is a slang version of the adverb differently, modifying the verb think. The increasing number of poorly educated Americans relate better to slang, and Apple is just speaking their language.
That “Think Different” video STILL give me goose bumps. Every time I see it.
Good people…
Garth:
A very effective piece of goodwill marketing, especially judging by the comments above. Apple has come a long, long way since their bumbling switcher campaign.
Ummm… What? You do realize that the “Think different” campaign was before the “Switchers” campaign, don’t you?
I think the points Garth and Gard are trying to make are that by accompanying an archive image of Rosa Parks with the ‘Think Different’ slogan changes the context of the image from ‘news’ to ‘advert’. I’m not suggesting this is what Apple were thinking when doing this, but, it does make one wonder – leaving the image as it was would remove that shadow of doubt. It’s already on the Apple website so we understand that they are creating a tribute towards a great person – perhaps the slogan just over does it? Sal.
Think seriously. Just another opportunity for A large company to look good to the masses in order to advance sales. If they really cared they would not wait until someone died to make a statement. The best honor you can give is to recognize an individual while they are alive. In this manner you display genuinance and not capitalizing on the event at hand.