Apple posts tribute to Rosa Parks, 1913-2005

Apple Computer has dedicated the home page of to a “Think Different” tribute to the late Rosa Parks. Apple also has a page with a brief history of Parks’ life and a link to the National Civil Rights Museum.

More here:
And here:

Here’s to the crazy ones.

The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They invent. They imagine. They heal.
They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, We see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.

Apple Computer


  1. Thanks to MDN for posting this article and the “Think Different” movie.

    I will remember this when I want RAM, new iPod, or my next Mac by buying using your ads, so you guys get something back for the bandwidth.


  2. Very classy for Apple to recognize Rosa Parks like that.

    I remember when Apple first launched the “Think Different” campaign, quite a lot of people, including Mac users, derided the campaign. It was too abstract. Where were the Macs? Where was the sell? And “Think Different” isn’t even grammatical! (missing the point that thinking “different” captured the point much better than “Think Differently”, which would have sounded contrived and awkward)

    But a couple years after the campaign, Steve Jobs said in an interview that the whole Think Different campaign was originated mostly for Apple’s internal consumption. When he returned to Apple in 1997, the company was teetering from one crisis to another. Morale was really, really bad. After Jobs managed to stage a coup, one of his biggest priorities was to rally the troops and the “Think Different” campaign was meant to show Apple employees that they were indeed capable to changing the world. They weren’t just building computers, they were building tools of creativity and change.

    Yet again, Jobs was able to perceive things that his critics could not. And Apple today is much the way it is because of the pride instilled by that original Think Different campaign.

  3. NewType writes: “And “Think Different” isn’t even grammatical! (missing the point that thinking “different” captured the point much better than “Think Differently”, which would have sounded contrived and awkward)”

    “Think Different” sounds odd and uneducated to my ears; “Think Differently” has a better ring to it.

  4. I love apple, and I love the tribute. But I am worried that is might be interperted as if they are trying to profit off of Rosa Parks’ death. This is not the case, of course, but some people could argue that it is. I hope not.

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