“I don’t even have to mention that other software company who’s name starts with the letter A in this article. [Apple’s new Aperture application] is going to be the tool that every Professional Photographer must have, and if he doesn’t already have a Macintosh, he will have to buy one. Just like Final Cut Pro did with the film industry, this software package will revolutionize the Professional Photographic industry. Why? Because it has sex appeal,” dpmac.com writes. (dpmac.com specializes in digital photography & Macs)
“The only people that are laughing right now are people who know nothing about Professional Photography. The industry is based on and thrives on sex appeal. Apple has nailed it right on the head and put together a package that just oozes that quality all photographers are striving for,” dpmac.com writes.
Full article here.
See what Apple’s Aperture can do here: http://www.apple.com/aperture/quicktours/
Related MacDailyNews articles:
Apple introduces Aperture, first all-in-one post production tool for photographers – October 19, 2005
What is so great about this company is that they don’t just make stuff because it will have huge distribution– they make stuff well. In the future, Aperture’s requirements will be easy for anyone. For now, it’s advanced. This is how things move forward…
“Gee, my pinto doesn’t support fuel injection. Fuel injection is bad…”
Ugh.
That software ROCKS! This will definitely be added to the workflow for our wedding photography component.
Amazing. Apple just made Adobe look weak and anemic. Really, what has Adobe been doing for the last several years? Not paying attention to photographers, that’s for sure. All they seem to do is add simple little patches and plug-ins. Adobe is lazy. They lost the video market to Apple, and now they have lost the pro photo market.
Can you imagine the Adobe meetings today? Heads should roll.
John writes: “Microsoft….ear your heart out…”
That’s impossible for them to do… they have no heart (nor soul.)
Has anyone noticed that Adobe just released a new Photoshop Elements 4 for Windows only?
Is there a connection here?
What’s cool about Apple is they aren’t afraid to make a program with performance that requires high-end hardware. Adobe Bridge looks like it came from a buggy whip factory in comparison to this.
Aperture works WITH Photoshop. Though if I read things accurately, once you move the file to Photoshop, you won’t have much reason to bring it back into Aperture. Except to manage the photo. It’s not something that would allow you to make changes to the file after it’s been in Photoshop.
It’s a workflow tool, not a substitute for Photoshop. Though it will displace C1 and ACR and Bridge, Photo Mechanice, etc.
This is a “revenue app”…. or “killer app” if you like.
I’m not a professional photographer, but I can see the “extreme value” in this application.
At $499.00 US, this is very cheap… for the professional.
System specs…. if you’re a pro…. who cares! (buy a new Mac…..)
Can you see Apple stock @ $65.00….. I can!
I’m disappointed at the price. The app is great, no doubt, but I would have expected Apple to have brought this kind of power down to a less elite user base. I still think that this would sell 10x’s more at $50. Say 10,000 buy it for $500, wouldn’t you expect at least 100,000 to bite at $50 when they upgrade their machines? My concern is philosophical: Apple should bring more power down to more users. Adobe at least has Education Versions of their apps, but even then, I’ve no change left over for Aperture after paying them and saving for future hardware upgrades. My hopes for Adobe-killer apps from Apple have been dashed. End or rant. Flame on.
End of rant, I meant.
Aperture – Academic for $249
It’s just strange that people all over different boards are comparing this app with Photoshop. I think Apple created this app to keep Photoshop alive on the Mac platform. A photographer will use Aperture as his management app, sifting his photos, looking for the perfect shots and photo combinations, and then if he needs uses Photoshop to do more creatively – although some photographers will only do minor tweaking to their photos and won’t need Photoshop. Aperture is the pro sister to iPhoto. It’s the workflow app for after or during the shoot. Question is, will this app also do RAW swiftly for those 22 MP and more Hasselblad cameras and such?
Did anyone see any of hte quicktime movies of this thing? One Pro had it on dual 20″ monitors with a tethered RB67 digital package … that is the market this is aimed at, not the cannon 350D toy camera crowd. If you cant afford the computing powr for this it is not in your league. Lik Final Cut Pro, yes it will run on your G4 laptop, but if you want to get some serous work done with it, rather than tinkling with your hobby, then you are gooona be runnin it on Pro towers and dual monitors. I cant see it has anything to do with Photoshop, it is is a new kind of tool.
What? It won’t run on my dual 2.5’s?
Aperture is competition for Adobe Bridge NOT Photoshop.
It demonstrates that Apple are looking long term. We aren’t going to be able to use this in the field until Powerbooks are switched to Intel.
The price is not prohibitive as a pro-app as Aperture clearly is..very few amatuers are working in RAW, in fact most consumer cams don’t even shoot RAW.
Amateurs can only hope that some of the features will drop down into iPhoto the light version.
HEY, why not make this the new Finder workflow? Yeah, have stacks, magnifying glass for quickly looking inside documents, etc. Instead of a desktop, introduce an infinite canvas, like Aperture’s Light Table, for ordering your docs and projects (also into collapsible stacks). Make a project-centric Finder, with albums, and such. Also edit text and word docs inside the Finder. I’ll bet Leopard will implement some of the neat things of Aperture.
Whaaaaa waaaa waaaa waaaa waaaaaa. What a bunch of whiners. Too expensive. Go buy a dell and paint shop pro you morons. Or buy a new iMac and go play with your remote control. 90% of you wouldn’t even be able to understand the program. Do you have a camera capable of outputting 60mb raw images? Can you even read a histogram?
Thanks Apple for getting it right especially in the “horsepower” area. I’m tired of companies down grading features to make a product backward compatible for more sales.
“Sorry but Phase One’s C1 software can run on most computers, Mac or PC, and doesn’t require such steep specs for it to run. It is also the best RAW software available and costs the same as Aperture. It provides wonderful results and the workflow can’t be beat.
Aperture looks like a great start but it’s got to mature a couple of times to be a must have.”
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Aperture is in a totally differnt league to C1.
If you are a pro digital photographer you will NEED this amazing new app!!
Less is More is Right…Less brains you imbecile.
“I still think that this would sell 10x’s more at $50. Say 10,000 buy it for $500, wouldn’t you expect at least 100,000 to bite at $50 when they upgrade their machines?”
Let’s see 10,000 copies at $500 = $5,000,000
but if I lower the price to $50 and sell 100,000 = $5,000,000.
Hell, Apple should just up the price of every computer $50.00 and bundle it with iLife & iPhoto.
This site is populated by half wits.