“I don’t even have to mention that other software company who’s name starts with the letter A in this article. [Apple’s new Aperture application] is going to be the tool that every Professional Photographer must have, and if he doesn’t already have a Macintosh, he will have to buy one. Just like Final Cut Pro did with the film industry, this software package will revolutionize the Professional Photographic industry. Why? Because it has sex appeal,” dpmac.com writes. (dpmac.com specializes in digital photography & Macs)
“The only people that are laughing right now are people who know nothing about Professional Photography. The industry is based on and thrives on sex appeal. Apple has nailed it right on the head and put together a package that just oozes that quality all photographers are striving for,” dpmac.com writes.
Full article here.
See what Apple’s Aperture can do here: http://www.apple.com/aperture/quicktours/
Related MacDailyNews articles:
Apple introduces Aperture, first all-in-one post production tool for photographers – October 19, 2005