Apple’s ‘Vingle’ trademark application sparks speculation

“What is Steve Jobs going to pull out of the sleeve of that black turtleneck next? Domination of the Web, if you believe the trademarks Apple Computer Inc. filed at the U.S. Patent & Trademark Office on Oct. 7,” Frank Ahrens reports for The Washington Post. “In three filings, Apple — which made headlines last week by rolling out the next generation of iPod, one that can play video (what a beauty business plan: keep selling the same thing, over and over) — asked for a trademark on something it calls ‘Vingle.'”

Ahrens reports, “According to the filings, Vingle is, well, let’s just give you the company’s language, because it’s pretty sprawling in its scope. Vingle will or could comprise: ‘Telecommunication services, namely, electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; providing on-line chat rooms, bulletin boards and community forums for the transmission of messages among computer users concerning entertainment, music, concerts, videos, radio, television, film, news, sports, games and cultural events; web casting services; delivery of messages by electronic transmission; provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video or multimedia content…’ and so on, including search engines and a global network.”

Ahrens reports, “But, wait: There’s more! Two other filings say Vingle could include not only hardware (new computers and peripherals) but also a chain of retail stores.”

Full article here.

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  1. It does kinda make me wonder why Microsoft suddenly decided to partner with Yahoo a few days ago with their various messaging services (IM immediately and then video chat by the middle of next year). Also makes me wonder why the very next day, Microsoft then decided to settle with Real Networks to to start talks of partnering to deliver real-time content.

    I can only assume they know something about Apple’s future products that we don’t.

  2. I can only assume they know something about Apple’s future products that we don’t.”

    I doubt they know anything we don’t – in other words: nothing. Why would Apple give their competition any help competing with them.

    If anything, MS and the others might are acting on what they are speculating on what Apple may be coming out with – and I bet it’s scaring the s**t out of them.

  3. at first by these filings it seemed that vingle is going to be everything under the sun. but after further thought i came to the conclusion that apple just wants to make sure that nobody else use the word “vingle” for anything else anywhere. Such action would avoid the problem that Apple has had with Apple Corp, the music label.

  4. I surprised that

    1) “vingle” is not yet trademarked and thus available, and
    2) that Apple had to go to great lengths to describe what it is (though as described it could be anything).

    In the 80’s I had heard that there are companies who’s business it was to coin new words and trademark them, then sell those names to companies to use on actual new products. The name “Fiero”, used by Pontiac on a two seat sporty car, as one such word. Supposedly pharmaceutical companies were also big clients, buying names for new drugs.

    Does anyone know anything about this?

  5. macnut222, I’m not saying your right or wrong but Apple has to have developers on board for anything to take hold. Remember when Apple wowwed us with OS X and the Aqua user interface. As I recall, one of the only third party applications they demoed that day was Microsoft’s Internet Explorer for the Mac with it’s Aqua GUI that everyone went gaga for. Remember when they released the G2 iPod with all the new capabilities out of the blue – they had like 5 different third-party hardware manufacturers that all had add-ons available that day that would work with the newly enhanced iPods. Remember when Apple dropped the bomb shell that they were switching to Intel. Wolfram Research was right there with a working copy of Mathmatica. They DO work (and share) with developers before actually releasing some products.

    Ohhh, and don’t you think that Vingle is a hip way of saying, “give me a jingle” but instead of using a phone you would use their new “video” (video + jingle = vingle) conferencing features with this new patented technology? It just seems like this is the only thing it could be to me. What do you think?

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