“Apple’s new iPod with video, video-enhanced iTunes, and living room-ready computer will create a legal market for video downloads. In addition to music videos and TV shows from ABC, look for independent film producers, individuals with video podcasts, and content owners seeking a legal download channel to jump into Apple’s video marketplace,” Ted Schadler and Josh Bernoff of Forrester Research write for CNET News.
“Forrester spoke this week with Apple executives Phil Schiller and Eddy Cue about the companies latest products and services. Three years ago, Apple transformed music distribution with iPod and iTunes. Now it is doing the same for video by releasing new hardware, both portable and desktop, new software, and content distribution,” Schadler and Bernoff write.
iTunes 6 “shakes up video distribution” and creates “a new syndication venue for television–distribution to computers and music players.” Of the iPod with video capabilities, Schrader and Bernoff write, “While Apple is not the first company offering a portable video player or a legal download service–Microsoft got there first with partners CinemaNow, TiVo, Creative, Samsung and Zvue–Apple does it better.” Of iMac G5 with Front Row, “Apple has created a PC that belongs in the living room–sleek, flat, and whisper quiet, with a 10-foot interface for regular people. The only thing missing is a TV tuner and a program guide to let the iMac function as a digital video recorder.” And, finally, regarding Apple’s iTunes video podcast capability, “Apple’s podcast downloads will usher in the start of the video Internet.”
Full article here.
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