“Retailer HMV will teach customers how to download music, to try to persuade a wider range of people to download as it enters the digital music market. The high street chain will install computers in 200 stores and launch its own download service in September,” BBC News reports. ‘HMV said it aimed to ‘demystify’ downloading for ‘women, older people and music fans in general.’ Earlier this year the British Phonographic Industry (BPI) estimated that 96% of downloaders were male.”
‘HMV will create ‘digital areas’ in its stores, where staff will help customers to download music and digital music players will be sold. Its spokesman said HMV’s download service would sell millions of songs at a similar price to Apple’s rival online store iTunes,” BBC News reports.
Full article here.
Along with each “digital area,” HMV had better create an “alternate universe,” in which 8 out of every 10 of their customers won’t be pulling Apple iPods out of their pockets and asking how to use “iTunes.”