“One of the bigger trends on the Internet right now is ‘podcasting,’ in which someone can subscribe to amateur and professional audio programs, automatically downloaded to a portable device. The name is derived from the words broadcasting and iPod, Apple Computer’s music player. And that poses a slight problem for Microsoft employees who want to take part in the trend. The iPod uses a music format that rivals Microsoft’s Windows Media, and Microsoft software, in turn, runs devices that compete with the iPod,” The Seattle Post-Intelligencer reports.

“So how do you create a ‘podcast’ without implicitly acknowledging the ubiquity of the product from one of your company’s competitors? Why, you ‘blogcast,’ of course. That slightly awkward name, apparently derived from the words weblog and broadcast, is being used by several Microsoft employees to offer their own audio programs over the Internet,” The Seattle Post-Intelligencer reports.

Full article here.

MacDailyNews Take: Note to Microsoft employees using the term “blogcast” instead of podcast: you’re looking foolish. You lost. Get used to it, more losing is on the way. The Age of Mediocrsoft is ending.

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