Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’

“‘True to his prediction, Apple Chief Executive and co-founder Steve Jobs returned to work a little more than a month after his surgery for pancreatic cancer in August 2004,” Cecil Johnson writes for Knight Ridder. “Jeffrey S. Young and William L. Simon, co-authors of ‘iCon Steve Jobs: The Greatest Second Act in the History of Business,’ describe the recuperating Jobs as exuding enthusiasm and being closed-mouthed about the ordeal, ‘The reason for Steve’s returning to work so quickly after surgery became clear in a few months: Apple was building a collection of new products that was designed to play off the success of the iPod, chasing after an outlandish Stevian dream: to take back the computer business from Microsoft.'”

Johnson writes, “Reflecting on Jobs’ achievements, the authors point out that 11 years after being forced out of Apple, Jobs returned and rescued it from a downward spiral, led Pixar to produce a string of animated movies that captivated parents and children, and revitalized the music industry and catapulted it into a digital future. ‘Yet there’s one more battle he wants to win. It has nothing to do with money, fame, or glory. Like all the best fights, this one is personal. Steve Jobs is going to best Bill Gates. This fight is Shakespearean, elemental, and emotional; watching it unfold should be the most fascinating business story of this young millennium,’ Young and Simon write.”

Full article here.

Related MacDailyNews articles:
Michael Dell say’s he’d be happy to sell Apple’s Mac OS X if Steve Jobs decides to license – June 16, 2005
If Intel-based Macs can run Mac OS X and Windows, buying a Mac will be a no-brainer – June 15, 2005
Apple “Switch” ad director Errol Morris producing new Apple Computer TV ad campaign – June 14, 2005
The OS Wars heat up: Apple paves way to release Mac OS X for off-the-shelf x86 hardware – June 14, 2005
Apple Computer is the fastest growing brand in the world – June 14, 2005
Apple may be prepping for attack on Microsoft in late 2006 – June 12, 2005


  1. If anything, I think Jobs/Apple wants to change the perception that computing doesn’t have to suck after all — a perception that M$ cultivated with its Frankenware.

  2. OK. That came out wrong. I’ll try again.

    If anything, I think Jobs/Apple wants to change the perception that computing is tricky, difficult, full of hassles and has to suck — a perception that M$ cultivated with its Frankenware.

    Ghettoware. hehe.

  3. Bill Gates has proved he is a winner. — PC Kid

    Usage Note: Prove has two past participles: proved and proven. Proved is the older form. Proven is a variant. The Middle English spellings of prove included preven, a form that died out in England but survived in Scotland, and the past participle proven, a form that probably rose by analogy with verbs like weave, woven and cleave, cloven. Proven was originally used in Scottish legal contexts, such as The jury ruled that the charges were not proven. In the 20th century, proven has made inroads into the territory once dominated by proved, so that now the two forms compete on equal footing as participles. However, when used as an adjective before a noun, proven is now the more common word: a proven talent.

  4. BTW, here’s the source that came from:

    Source: The American Heritage® Dictionary of the English Language, Fourth Edition
    Copyright © 2000 by Houghton Mifflin Company.
    Published by Houghton Mifflin Company. All rights reserved.

    [Of course, the only thing actually proven about Bill Gates is he’s a convicted monopolist. Whether he is a winner or not depends on your point of view.]

  5. when you compare grammar, you talk it out. Aparently the child has not learned this skill.

    This has been proven to me over and over again.

    Oh, I am sorry, did I say that out loud? I guess I did.

  6. Being a Mac owner is great! The rise of Apple and OSX is making all the PC fans freak out. The pressure that Apple’s quality products is putting on Windows Weenies is just squeezing them out of their holes. The nonsensical crap they post here is caused by their fear of being liberated from Microsoft’s leash. Windows users stay with windows the way an spose stays with his/her spose.

    Clearly all the pro-PC people who post here have never spent some quality time using a Mac, becuase if they did they would know how stupid what they post here sounds.

    I made the switch 3 years ago. Looking back, I don’t know why I waited that long.

  7. (Because I have a bit of time on my hands . . . )

    Also keep in mind (as I’m sure Jobs does) that Apple will do well not to piss off M$ too horribly, because Macs in the creative and business work force are often integrated into M$ server networks. The last thing we need to happen is for M$ to make it even more difficult for the Mac OS to tie in and work within those networks.

  8. Basically, Micorosoft have a big problem. Microsoft really needs to scrap the legacy (compatibility) because it cannot be woven into mac osX, The problem is that nobody particularly respects MS, would they follow? I suspect the answer is no.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.