Apple Computer ranked 6th on 2005 BusinessWeek’s IT100 list

“For Apple, the question is how much longer will its Golden Age last? After being dismissed as a computer industry has-been, Apple is once more the icon of innovation. CEO Steven P. Jobs has breathed new life into the company with a snazzy line of iPod music players. Some 16 million have been sold so far, creating a halo effect for Apple’s Macintosh computers. The combination has boosted Apple’s sales 72%, to $6.7 billion, in the past two quarters, from the same period a year ago. Profits have risen even faster, up 436%, to $585 million,” BusinessWeek writes.

Full article here.

MacDailyNews Note: Notables include Google at #4, Dell #7, Acer #22, Microsoft #27, Motorola #40, and Intel #52.


  1. And why is it that Apple attracts the interminable “when will it end” scenarios? The question is not asked of any names above or those immediately below it in the list. Why do they always insist on iPod killers et al coming along knock Apple down? Is it the curse of it losing to Windows? It must be explainable but I find it irritating as hell!

  2. It’s just part of our culture now (and for the last 20 years) to want Apple to die. Likely, it will always be that way. Though Apple’s been healthy for a while, and is at present the darling of the digital world, and will probably be around for a long, long time, critics and analysts only know to replay the tapes in their heads and approach the company with the tech-age lore and mythology that has made Apple the pretty-boy punching bag of the industry.

    Long live Apple.

  3. Golden Age begins with the iTunes Video Store. The rest is all just the simple process of putting that in every living room in America and ending television as we know it.

    MW: movement, hahahahaha!

  4. What blows my mind is that the article questions if Apple will be able to sustain the iPod success, since so many music fans (16 million) have jumped on board an purchased an iPod already.

    Does this strike anyone else as freaking insane? What logic is it that out of the Billions of humans, only 16 million are interested in an iPod to play their music? It isn’t like what mobile phone sales hit 16 million the market was saturated!

    My best friend saddended me last night when he said it isn’t a good time to be long in AAPL (investor speak for not a good time to buy or hold Apple stock). He had the same back assward reasoning that iTunes success won’t continue and the iPod is slowing in sales. With 82% market share it is true that Apple will never double their digital music sales (because there is only 18% of the market remaining) but it is a pretty strong foothold they have and it is strengthened with the iPod/iTMS chicken/egg lockin.

    As an AAPL share holder, I am happy with the returns I have seen and look forward to growth from the Intel move.

  5. Me,

    Re “With 82% market share it is true that Apple will never double their digital music sales (because there is only 18% of the market remaining)

    This doesn’t compute. That would only be true if the market were saturated, which as you explained is “freaking insane.” It merely means that for Apple to double its digital music sales, the size of the market would have to nearly double. Granted, that’s unlikely. But they can certainly grow by more than 18%!

  6. Just remember that it is 82% of the people with mp3 players not 82% of all possible individuals.

    Quick & dirty: 16 million (iPods) ÷ 19.5 million (users of mp3 playback devices) = 82% of playback market. (I don’t know how accurate the sales figures are, just using what is being bandied about in the threads.) With all those computer users out there that still don’t do digital music, there’s plenty of market to go after.
    As long as Apple can continue to get the same ratio of first-time buyer sales, or better, and continued return buyers, then they will be in great shape. Who know, the halo effect might boomerang back on the iPod and drive UP the percentage.

  7. How long has it been since the Apple death knell counter has ticked up? Quite a while I think.

    Nowadays the flavor of the week for rampant speculation at the wild end of the spectrum has to do with them selling out or perhaps going the microsoft route and licensing out OS X for use with any PC. Before that it was Apple getting out of computers and just selling hardware or Apple getting out of computers and just selling consumer electronics.

    Apple is so far ahead of the game and thinks so far outside the box it seems like almost anything is possible. All we can do is expect the unexpected I guess.

  8. What you all fail to realize is that iPod sales not computer sales are what has vaulted Apple into the #6 spot. I ask all of you Macaphiles, net of iPod sales, what has Apple done that is so truly revolutionary in the computer business? The accomplishments I can think of involve only putting a fancy front-end on top of NetBSD, shinny silver laptops and finally coming to grips with the notion that to survive they must abandon their foolish relience on IBM, which truly exited the PC business in 1987 to focus on higher-end IT services.

    Apple today reminds me of the Compaq, the Juniper Networks, the Genuity and the Data General of five years ago. Companies whose products were all flash and no sizzle. It is appropiate that Apple only now moves to the Intel x86 platform at a time when Intel is becoming as insignificant to the future of computing as IBM is today.

    Longhorn is the future of personal computing. Microsoft, through its vertical intergration with desktop manufacturers and software developers will once again own the desktop space with a product that is secure, virus-free and capable of fully exploiting the x86 platform.


  9. Sum yung gai I think what Me meant was that they can’t double their PERCENTAGE of the market. That is not to say they they can’t double sales. I am sure they will in fact.

  10. PC Kid, been hangin’ with stantheman and sputnik haven’t you? I’m tellin’ you, Kid: Hang with them people too long and you’ll rot your brain. Better off hangin’ with the Stoners under the bleachers at the high school football field. Relax. Go get a pail or bucket or deep dishpan. Fill it with water of a comfortable temperature. Pull up a chair before it and, bending over slowly, carefully, in the manner of someone dunking for apples at Halloween in the old days, immerse your head in the water, right up to the neck, and hold it there for a good, long soaking – as long as you can hold your breath. Then, come up for air. Breathe deep and repeat as often as necessary to get these absurd thoughts out of your head.

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