“A business consultant says the market for ‘podcasting’ is underserved. While 40% of the Internet-delivered audio shows focus on music, science, technology and comedy, the most popular category for users is erotica, according to Alex Nesbitt, president of Bella Ventures Inc. ‘The supply is not yet meeting market demands,’ he wrote in a just-released analysis titled, ‘The Podcast Value Chain Report,'” Frank Barnako writes for MarketWatch.
“Nesbitt predicts the market for podcasting tools and services will reach $400 million, ‘in the near future.’ The business consultant also said podcasts of ‘enduring content’ like ITConversations.com, are likely to become valuable as archives. Capturing university lectures and speeches will drive growth, he added. ‘Narrowly focused, but very high-value content that is similar to high-priced subscription newsletters, such as investment research, should also have strong commercial appeal,’ he added,” Barnako writes.
Full article here.
MacDailyNews Take: We guess that until more erotica is being podcast, Rush Limbaugh remains “the hottest thing in podcasting.”
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Rush Limbaugh: ‘I am the hottest thing in podcasting’ – June 09, 2005
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Apple’s iPod can bring the world to users thanks to podcasts – April 19, 2005
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