Motorola exec: Apple iTunes phone debut delayed by Steve Jobs; phones will launch in 2005

“Motorola Inc. did not show upcoming phones designed to work with Apple Computer Inc.’s iTunes digital music service at a recent tech show because of the pair’s differing approach to launching new products, executives from Motorola said on Tuesday,” Sinead Carew reports for Reuters. “In response to a question about why Motorola did not show its upcoming iTunes phone at the Cebit technology fair in Germany Motorola said it tends to display its products before they go on the market but Apple’s Chief Executive Steve Jobs does not.”

“The first thing you’re seeing here is a merger of two different industries with different ideas of launching products,” Ron Garriques, president of Motorola’s mobile phone division told analysts and reporters at a news conference at the CTIA U.S. wireless show in New Orleans. ‘Steve’s perspective is that you launch a product on Sunday and sell it on Monday.’ he added. Garriques said Motorola is on schedule to deliver two phones that can play music downloaded from the iTunes service this year, with one coming on the market in the first half of the year and another in the second half,” Carew reports.

“He also downplayed a question about whether the reason Motorola did not unveil the phones at Cebit was because of a disagreement with mobile phone carriers,” Carew reports. “‘I’ve got lots of carriers fighting to be the first one we go with,’ Garriques said in an interview.”

Full article here.

Related MacDailyNews articles:
Motorola’s Apple iTunes phone in trouble? – March 14, 2005
Motorola says iTunes phone unveiling delay not caused by dispute with carriers – March 10, 2005
Motorola says it’s working on more iTunes phones, some models ‘can store eight hours of music’ – March 10, 2005
Motorola indefinitely postpones Apple iTunes phone unveiling – March 10, 2005
Motorola’s ‘ROKR’ Apple iTunes mobile phone to be unveiled this Thursday – March 06, 2005
Motorola’s yet-to-be-unveiled ‘ROKR’ phone will be first Apple iTunes phone – February 16, 2005
Motorola E1060 not, repeat not, the iTunes phone – February 16, 2005
Motorola executive previews iTunes Phone at CES, syncs to iTunes like an Apple iPod – January 06, 2005
Apple’ prodigious hardware and software design skills may help Motorola create iPod phone – December 28, 2004
Apple, Motorola iTunes on cell phones a harmonious deal that benefits both companies – August 05, 2004
Motorola posts Steve Jobs’ Apple iTunes announcement video – July 28, 2004
Apple, Motorola iTunes deal not exclusive, debuts Apple’s licensing of FairPlay DRM – July 27, 2004
Motorola and Apple to bring iTunes Music Player to Motorola’s next-gen mobile phones – July 26, 2004


  1. The Power of the Steve! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
    Something that perplexes me: seeing that iTunes is a non-functional component of the phone (the phone does not require itunes to function), how is it that Moto allows itself to be lead by Jobs?

  2. O2 better be one of them since they do one of the best contract deals, well on my opinion. Got V3 for this yeaar, might stick to motorola next year, when its time for me to upgrade if i like the upcoming phones.

  3. ‘Steve’s perspective is that you launch a product on Sunday and sell it on Monday.’

    Interesting. I guess looking at the past few years, Apple has *tried* to do this but it always seems like they announce on Sunday, sell it on Monday, and run out by Tuesday.

  4. A case of the analysts outsmarting themselves in their quest for a reason to sell AAPL. These hacks understand that the market is looking for a reason to take profits and bail out of AAPL. It takes guts and intelligence to predict AAPL will go even higher and to make that palatable to the average investor (for whom I’ve lost whatever respect I might have had). To paraphrase P.T. Barnum, nobody ever went broke underestimating the intelligence of the American investor.

  5. ‘Steve’s perspective is that you launch a product on Sunday and sell it on Monday.’

    Or announce it on Sunday, place a order on Monday and wait a couple of months to receive it.

  6. I think the statements are misleading. My opinion is that the delays stem from the fact that all the carriers want the phone. Until a carrier is chosen, advertising and marketing for the product cannot proceed. Everyone is looking for the “integrated solution”: iTunes, phone hardware, and phone service. When a carrier is finally chosen, Steve will give the go ahead on the product release. What you must all understand is that iTunes will depend on the relationship to the phone service provider and not the manufacturer (Motorola). This is because the phone is not an iPod, it is an iTunes compatible hardware. Does everyone realize that iTunes on a Motorola phone implies a licensing deal of the AAC Fairplay technology?

  7. Apple is really beginning to at like M$… I guess this is what success does to a company.

    Don’t get me wrong I love Apple, but some of their actions or lack thereof is really beginning to annoy the hell out of me.

  8. ‘Steve’s perspective is that you launch a product on Sunday and sell it on Monday.’

    Steve must be dillusional then.

    What a joke. Apple sell a new product the day after announced? – when has any Apple product been available in enough quantity in stores the day after it was announced?

    And way to piss Motorola off again, Steve – the maker of all the G4 chips in your laptops…

    Guess the new G5 (IBM processor) laptop is coming out real soon!

    I smell the rise of smug, f— you arrogance by Apple that if continues people will start rooting for its failure.
    (“But I wanted to announce the phone at my show!” whined Steve as he threw the Motorola phone-ipod on the floor, jumping up and down on it and screaming “Cancel it! Cancel it! I won´t let them use my iTunes!!!” Then he stuck out his tongue, stomped into his office and spent the rest of the afternoon rubbing his $1 annual salary all over his new dual quad PowerMac.)

  9. Motorola doesn’t seemed annoyed at all. I think they would love to learn the secret of Apple’s brand and marketing.

    The brand awareness and ensuing profit that they are getting from being associated with Apple iTunes is huge, and no one else has it. They know the reason the carriers are fighting to be the first one is not because of Motorola or the ROKR, but iTunes.

    I see Motorola as working with Apple to do the best they can to milk this for as much as they can. And if Apple thinks the other way is best, I can see Motorola being happy to go along.

  10. turnabout is fair play, I guess; after all those years of Apple blaming Motorola for not being able to release faster computers, Moto is pulling out the karma bag and laying some back on Apple…

    Personally, I already have an iPod. I don’t need music to kill my cellphone battery any faster than making calls on it does!!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.