Apple says up to 4-week wait for iPod Shuffle; initial stockpile rumored at 2 million units

“It could be deja vu all over again for Apple Computer Inc. Just one week after launching the tiny iPod Shuffle, a lightweight and much cheaper model of its market-leading digital music player, customers face a wait of two to four weeks before their order is shipped, according to the company’s Web site on Tuesday,” Reuters reports.

“The backlog of orders comes not quite a year after the introduction of the iPod mini sparked a six-week wait when ordered online,” Reuters reports. “There is a two- to three-week wait for the $99 iPod Shuffle, which holds about 120 songs, while customers face a wait of three to four weeks for the $149 model, which has double the capacity, according to the Apple Web site.” Full article here.

According to a November 12, 2004 report from AppleInsider, “RUMOR: Apple to start making flash-based iPod stockpiles for January debut,” Apple was rumored to be building a stock-pile of approximately 2 million iPod shuffle units before the product began shipping world-wide after a Macworld Expo debut. We can only wonder if Apple had 2 million units on hand by the time Steve Jobs unveiled it. If so, “Wow!” Regardless, if for the publicity that is sure to be generated by this shortage alone, Creative, iRiver, and the rest of the also-rans are seriously hating life right now.

MacDailyNews Take: More popular than Apple thought? It’s almost, we say almost, beyond reason (well, maybe not so unreasonable, if Apple sold 2 million iPod shuffles in a week) that Cupertino could’ve underestimated demand for the iPod shuffle, but Apple does have its voluminous [pun intended] history of supply problems. Anecdotal evidence from retailers suggests that people are buying multiple iPod shuffles at one time – have they bled the initial run dry already? Not bad for a “fad and a one-product wonder,” as Dell CEO Kevin Rollins was quoted yesterday to describe Apple’s iPod line. It seems that Rollins offered no catchy descriptions for the Dell DJ line.

Related MacDailyNews articles:
Tech columnist Wendland: ‘Apple’s new iPod Shuffle to be the next must-have product’ – January 18, 2005
iRiver CEO on Apple iPod shuffle: ‘It will be very difficult for users to find their favorite songs’ – January 17, 2005
Dismissive Dell CEO not impressed with Apple Mac mini, calls iPod a ‘one-product wonder’ and a ‘fad’ – January 17, 2005
Apple VP: Apple received more prerelease orders for iPod shuffle in Japan than for iPod mini debut – January 14, 2005
Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’ – January 12, 2005
Walt Mossberg tests Apple’s new iPod shuffle and concludes that ‘the iPod juggernaut will roll on’ – January 12, 2005
Analyst: Mac Mini and iPod Shuffle are big winners for Apple – January 11, 2005
Apple introduces iPod shuffle, first iPod under US$100 – January 11, 2005
RUMOR: Apple to start making flash-based iPod stockpiles for January debut – November 12, 2004


  1. NUMBERS! I want to see the number of orders for the first week. I bet they will jump to 75% market share for flash players in the first month. Of course I have 1 question, what possible upgrade path is their for such a simple device?

  2. I found the 512MB shuffle at an Apple Store yesterday. They had maybe 20 or so left at the moment I bought mine but they were selling briskly, so I’m sure they were all gone an hour or two later.

  3. There doesn’t have to be an upgrade path. This is the sort of device people will simply buy an identical one of to replace an old/broken one. This is true, to some degree, of the iPod as well (though the price is higher). This is also going to be huge as a gift (as seen by people buying multiple shuffles at once). All the iPod loving people out there are spreading the joy. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> Win, win scenario for Apple. Free advertising, more income, and a larger chunk of the flash marketshare pie.

  4. I ordered mine on the day of Macworld and got it yesterday. I should have not opened it and put it on ebay. Im sure there are people out there willing to pay double just to get one of these..

  5. Man, I ordered one hours after the announcement and still haven’t heard squat from Apple’s online store about shipping dates….

    Come on, Apple–I want my shuffle!

  6. mine is coming today !!!!!!!! ray no one is going 2 pay double for it. It’s a flash ipod. It’s a cheap ipod. That’s the whole point. you guys think I should take pics of it’s opening. mac mini is high!!!!!!!! My imac is delicous. so is my powerbook. daddy steve ah. apple is god

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