Apple and Pepsi announce iTunes Music giveaway, promotion runs January 31 – April 30, 2005

Apple and Pepsi have teamed on another Music Promotion which is expected to be announced during The Super Bowl. The promotion is slated to give away 200 million free songs from the iTunes Music Store and 1,700 iPod minis, one per hour starting on January 31, 2005 and ending on April 30, 2005. Accoridng to posted rules, free song redemption in the iTunes Music Store ends 11:59:59 pm PST on May 23, 2005. Apple has posted a webpage online ( that states, “Pepsi iTunes Music Promotion is coming soon. When the promotion begins, we’ll notify you by email.

Drink Win. Play. 1 in 3 wins a free song on iTunes. Plus a chance to win an iPod mini. One winner every hour. Look for code under specially marked 20oz. and 1-liter bottles of Pepsi, Diest Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist.

The maximum number of valid Codes per email address/person that can be entered at the Web Site is 10 per day and 200 total throughout the Promotion Period.

Last year, 100 million winning codes were randomly seeded in 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi and Sierra Mist only, so the addition of the popular Mountain Dew and Diet Mountain Dew brands and the doubling of free iTunes downloads to 200 million possible are welcome signs that this promotion could be different than the last giveaway.

Related MacDailyNews articles:
Another Apple iTunes Pepsi Promotion coming soon? – January 17, 2005
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes– February 04, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Analyst: Pepsi iTunes campaign will generate sales of ‘5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Somebody’s selling a whole lot of sugared water on – January 28, 2004


  1. Oh great. And this year let’s use the kids from the Michael Jackson case in the ads.

    My magic word is “England”. That makes me happy ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. Last year I was the only one at work interested in the caps. Everybody would throw them in a bowl on the kitchen table and when I came in for my shift, I would just collect them (after four days off).

    ” width=”19″ height=”19″ alt=”downer” style=”border:0;” />

    It won’t be so easy this year, everybody uses iTunes now.

    ” width=”19″ height=”19″ alt=”shut eye” style=”border:0;” />

    Oh well, serves me right for telling everyone I meet how great Apple stuff is.


  3. It will be interesting to see if Pepsi has their act together this time. With the broader selection of drinks and the insane growth in iPod owners in the last year, it will be fascinating to see the returns on this.

  4. The magic word is “Thinking”-as in “What were they thinking” last time around.
    I just hope that they haven’t resolved the “Bottle Tipper” glitch. Clerks would watch me with funny looks in their beady little eyes as I would hold bottle after bottle up to the light ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. Just want the Americans to know that the promo up in Canada was GREAT… People were really into the Website.. iPod/hr deal.. Very very cool..

    The 99 cent song just wasnt a huge draw.. the the iPod sure is

  6. I suggest that MDN list as a “related” article the announcement from last year of 1 billion songs being given away by McDonalds and Sony. Based on the deafening lack of ANY news of the success of that promotion, I’d assume that it failed. Does anyone have a link for an article that conclusively shows the (lack of) performance of that promotion?

  7. Last year the iTunes cups appeared in Southern California 7-11 stores near the end of the promotion. The pepsi bottles never did – the local distributors favored an LA Lakers promotion instead. Losers!

    This year had better be different! I think the LA music industry might notice.

  8. “Last year the iTunes cups appeared in Southern California 7-11 stores near the end of the promotion.”

    I think it was about 5 to 6 weeks before the end of the promotion before I saw them in Orange County.

    Still managed to score about a dozen songs. My succes rate was somewhere around 40%–better than 1 in 3.

    Of course, I had to switch my caffeinated soft drink dosage over to Pepsi from Mountain Dew. Now, with Mountain Dew in the mix, I’m set (although I’ll have to switch from six-packs to individual bottles, which is more expensive. Still…)

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