Apple ships iPod mini; over 100,000 pre-orders already

Apple today announced that iPod mini, the world’s smallest portable music player ever to hold up to 1,000 CD-quality songs, will be available on Friday, February 20 at 6:00 p.m. at the Apple Store(R) (, Apple’s retail stores and Apple Authorized Resellers throughout the U.S. iPod mini is encased in an ultra-portable, lightweight anodized aluminum body and available in a choice of five colors-silver, gold, pink, blue and green. Apple has received over 100,000 pre-orders for the iPod mini which was introduced last month.

“The response to iPod mini has been off the charts,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing in the press release. “iPod mini broadens the market for iPod by competing head-on with flash-based players. iPod mini costs only about $50 more than a 256MB flash-based player, yet it holds 16 times the music, is smaller, is easier to use and provides superior

Smaller than most cell phones and weighing only 3.6 ounces, iPod mini builds on the success of the original touch wheel with Apple’s innovative patent-pending Click Wheel, which combines the ease and simplicity of the touch wheel with five push buttons for precise, one-handed navigation.

iPod mini features the same award-winning user interface as the rest of the iPod family and works effortlessly with Apple’s iTunes Music Store, the world’s number one digital music service, and the iTunes digital music jukebox software for seamlessly buying, managing and listening to digital music collections. iPod mini uses Apple’s patent pending Auto-Sync technology that automatically downloads an entire digital music library onto iPod mini and keeps it up-to-date whenever iPod mini is plugged into a Mac or Windows computer.

iPod mini for Mac and Windows will be available in the U.S. through the Apple Store (, Apple’s retail stores and Apple Authorized Resellers on Friday, February 20 for a suggested retail price of $249 (US). iPod mini will be available worldwide in April. iPod mini comes in a choice of a silver, gold, pink, blue or green 4GB model and includes a belt clip. All iPod minis include earbud headphones, an Apple iPod mini power adapter, a 1.2m 30-pin to FireWire(R) cable, a 1.2m 30-pin to USB 2.0 cable, and a CD with iTunes 4.2 for Mac and Windows computers.

Optional accessories with the following suggested retail prices include the iPod Dock for $39 (US), in-ear headphones for $39 (US) and arm band for $29 (US). Laser engraving is available for iPod mini for $19 (US) and can include two lines of text with up to 23 characters per line.

iPod mini can be charged with either the FireWire or USB 2.0 cable and gets up to eight hours of battery life. iPod mini requires a Mac with a FireWire port and Mac OS(R) X version 10.1.5 or later (Mac OS X v10.2 or later recommended); or a Windows PC with a FireWire or USB 2.0 port, or a Windows-certified FireWire or USB 2.0 card and Windows 2000, XP Home or Professional.

More info about Apple’s new iPod mini here.


  1. 100,000 pre-orders!

    Wow, looks like another stinker from Jobs and Schiller – when will they learn to listen to the many people on forums like this and AI as well as analysts who said it was too expensive.

    BTW, I’m being ironic!

  2. Have to wait until April over here 🙁 I just hope they take into account the �1 = $1.9 exchange rate when they price it. is saying that Apple is losing sales in France by not lowering their prices as the Euro goes up against the Dollar, and I’m guessing that there won’t be any effort to stop the Dollar’s fall until November at least. A Dual G5 currently costs the equivalent of $3500 before tax in the UK, and I would hate to see Apple lose sales here just as their momentum is getting going.

  3. TommyBoy:

    If you can start off with $25M worth of sales as a headstart, when you’re not even selling globally, I think that’s a worthwhile kick-off.

    Of course, iPod sales here in the UK are alledgedly still quite robust so I would think that 500,000 iPods for this quarter is a possibility (300K full-sized, 200K minis) despite the fact that its the quarter after the holidays.

  4. The number I heard being thrown around just after the release was �164 for us Brits. At the time Apple said they were going to take into consideration the strength of the dollar vs the pound. I agree tho, I’m getting sick to death of the �1 = $1 that some companies seem to price everything up as.

  5. Must be a mistake. Surely they mean 10,000 — I mean, it’s sooo expensive, and bigger than a cigarette lighter too. Most people have — what? — 100,000 trackz on their hard drive, no? Just you wait. Microsoft is gonna come up with an iPod killer that’ll be able to handle .wma and .mid files too. It’ll play .wmv video files, run ex-box games, Office, handle email and patch itself automatically as well as dial home if you lose it. It’ll come with a gift certificate for 1,000 tunes and sell for $9.99 plus postage and handling (ex-sales tax). The preorder for that will be — what? — 100,000?

  6. To the brits here, what’s with all the whinging? If you get paid in Pounds, and you buy in Pounds, then exchange rate fluctuations are invisible to you. If it hurts to know that because of the weakening dollar, that you can get the item in the US for less, well, take a flight across the pond and buy one.

    I mean, when the dollar strengthens against the Pound, I assume you want Apple and other foreign mfrs to keep the line on price increases, even though the exchange rate is now working against them?

  7. Ken, let me just reiterate the point I was making. Apple are losing sales in Europe because they are not reducing European prices whilst other computer manufacturers are.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.