IDC: Pepsi iTunes promo ‘Apple stands to benefit greatly and carry its momentum forward’

“IDC has released initial analysis pertaining to the US Apple/Pepsi link-up, in which lucky soft drink consumers are winning free tracks from iTunes Music Store,” Jonny Evans reports for Macworld UK. “The report

31 Comments

  1. I got one winner in lake in the Hills, IL. However the code would not work on the iTunes web site. I tried all sorts of varations. “B” instead of an “8”, etc. I need to send the cap to Apple. PITA. (Pain in the ###)

  2. Me too! 3 winners for 3 bottles. I also had trouble entering the code in iTunes, so I called the Customer Service number on the tops of the cap. The kicker is they say, “Thank you for calling Pepsi,” not “Thank you for calling Apple (or iTunes).”

  3. “It agrees that if users use and choose iTunes then they will be more likely to buy Apple’s music player in preference to competing products. “

    More likely? I don’t think they would have a choice.

  4. wow, I didn’t realize I had it so good. One bad code entry, shipped off the other day so they can email me a new code, my other 10 winners were fine (not including my two winners today as I haven’t gotten home to enter them yet). Even downloaded a Thelonius Monk tune in honor of our MDN friend, thelonius mac! It’s been a great time for my wife’s 15 gb iPod that I gave her for Valentine’s! New U2, Charlie Parker, Duke Ellington, and Miles Davis!
    And Jayplus, if its cheating to look under the caps before buying, then I’m guilty, but all this caffeine has increased my impatience, leading to 3 losing caps out of 16.

  5. Exiled to So. CA, behind the Orange curtain. The only free iTunes around here come on a 7-11 Big Gulp or Slurpee cup. The Pepsi franchise first chose to go with an NBA (Lakers) promo, now all I see are NFL promo caps, or the generic blue ones.

    Slurp! Gulp!

  6. Last time I checked, ALL “competing players utilize an incompatible file format”. Is there now another player that will play AAC/Fairplay files? I know it’s not a simple prefix that is inaccurate, but still…someone could have called them on it.

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