Time Magazine profiles Apple industrial designer Ive

“Given the buzz attached to his name in the hallowed halls of Apple, Jonathan Ive might be expected to be something of an egomaniac. In fact, this shaved-headed, soft-spoken Brit is anything but. The only time you’ll hear him use the word “I” is when he’s naming some of the products he helped make famous: iMac, iBook, iPod.”

“Yet for all Ive’s attempts to give away the credit to a design team he assembled, his fingerprints are all over Apple’s five-year-long radical shift in hardware design. When the Cupertino, Calif., computer maker hired Ive in 1992, it was still cranking out beige-box desktops and creaky black plastic PowerBooks. When Steve Jobs appointed Ive vice president of industrial design in 1997, everything changed,” writes Chris Taylor for Time Magazine. Full story here.

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