“Given the buzz attached to his name in the hallowed halls of Apple, Jonathan Ive might be expected to be something of an egomaniac. In fact, this shaved-headed, soft-spoken Brit is anything but. The only time you’ll hear him use the word “I” is when he’s naming some of the products he helped make famous: iMac, iBook, iPod.”
“Yet for all Ive’s attempts to give away the credit to a design team he assembled, his fingerprints are all over Apple’s five-year-long radical shift in hardware design. When the Cupertino, Calif., computer maker hired Ive in 1992, it was still cranking out beige-box desktops and creaky black plastic PowerBooks. When Steve Jobs appointed Ive vice president of industrial design in 1997, everything changed,” writes Chris Taylor for Time Magazine. Full story here.
